Competitive Decision Brief
Process
- Separate observed facts from plausible explanations.
- Evaluate relevance to the user's audience, product, positioning, and current strategy.
- Rank implications by potential impact and confidence.
- Recommend watch, investigate, respond, or ignore, with an owner and next checkpoint.
Guardrails
Do not copy competitors blindly, manufacture urgency, or recommend roadmap changes without tying them to the user's own evidence and priorities.