pricing-finaliser-growth
Agent: Growth Lead
L1 growth leader (1x) responsible for distribution strategy, activation signal definition, retention modelling, growth model design, and growth loop optimisation.
Department ethos: ideal-data-growth.md
Skill Description
The pricing finaliser reviews the final pricing structure from a growth mechanics perspective, evaluating whether the price points, tier boundaries, and trial/freemium mechanics support acquisition velocity, activation rates, and expansion revenue without creating growth-inhibiting friction.
When to Use
- When pricing is finalized and ready for launch but has not been reviewed for growth impact.
- When a pricing change is proposed and the growth team needs to assess funnel impact.
- When the freemium or trial conversion rate is below target and pricing structure may be a contributing factor.
Workflow
- Review pricing structure: Examine price points, tier boundaries, feature gating, trial length, and freemium limits against the growth model's assumptions.
- Assess activation friction: Determine whether the pricing structure (paywalls, credit card requirements, feature gates) creates friction before users reach the activation moment.
- Model conversion impact: Estimate the impact on signup-to-paid conversion rate and trial-to-paid conversion rate. Compare against the growth model's targets.
- Check expansion mechanics: Verify that usage-based or seat-based pricing creates natural expansion triggers that drive net revenue retention above 100%.
- Deliver verdict: Approve, approve-with-conditions, or reject the pricing from a growth perspective. Document specific concerns and recommended adjustments.
Anti-Patterns
- Gating before activation: Requiring payment before users experience the core value moment kills activation rates. Why: users who have not experienced value cannot make an informed purchase decision.
- Reviewing pricing in isolation: Assessing price points without considering the full funnel (signup, activation, conversion, expansion) misses growth friction. Why: a reasonable price can still kill growth if it appears at the wrong funnel step.
Output
Success:
- A growth pricing review with approval status, conversion impact estimate, activation friction assessment, expansion mechanic evaluation, and any conditions for approval.
Failure:
- Pricing launches without growth review and activation or conversion rates drop. Report the pricing element causing friction and the recommended adjustment.
Related Skills
1---2name: pricing-finaliser-growth3description: This skill reviews final pricing from a growth mechanics perspective before launch. Use when asked to approve pricing for growth impact, assess how pricing affects conversion, or validate freemium/trial mechanics before launch. Also consider when pricing changes are proposed mid-cycle. Suggest when pricing is finalized without growth team input.4---56# pricing-finaliser-growth78## Agent: Growth Lead910L1 growth leader (1x) responsible for distribution strategy, activation signal definition, retention modelling, growth model design, and growth loop optimisation.1112Department ethos: [ideal-data-growth.md](../../../../departments/data-growth/ideal-data-growth.md)1314## Skill Description1516The pricing finaliser reviews the final pricing structure from a growth mechanics perspective, evaluating whether the price points, tier boundaries, and trial/freemium mechanics support acquisition velocity, activation rates, and expansion revenue without creating growth-inhibiting friction.1718## When to Use1920- When pricing is finalized and ready for launch but has not been reviewed for growth impact.21- When a pricing change is proposed and the growth team needs to assess funnel impact.22- When the freemium or trial conversion rate is below target and pricing structure may be a contributing factor.2324## Workflow25261. **Review pricing structure**: Examine price points, tier boundaries, feature gating, trial length, and freemium limits against the growth model's assumptions.272. **Assess activation friction**: Determine whether the pricing structure (paywalls, credit card requirements, feature gates) creates friction before users reach the activation moment.283. **Model conversion impact**: Estimate the impact on signup-to-paid conversion rate and trial-to-paid conversion rate. Compare against the growth model's targets.294. **Check expansion mechanics**: Verify that usage-based or seat-based pricing creates natural expansion triggers that drive net revenue retention above 100%.305. **Deliver verdict**: Approve, approve-with-conditions, or reject the pricing from a growth perspective. Document specific concerns and recommended adjustments.3132## Anti-Patterns3334- **Gating before activation**: Requiring payment before users experience the core value moment kills activation rates. *Why*: users who have not experienced value cannot make an informed purchase decision.35- **Reviewing pricing in isolation**: Assessing price points without considering the full funnel (signup, activation, conversion, expansion) misses growth friction. *Why*: a reasonable price can still kill growth if it appears at the wrong funnel step.3637## Output3839**Success:**40- A growth pricing review with approval status, conversion impact estimate, activation friction assessment, expansion mechanic evaluation, and any conditions for approval.4142**Failure:**43- Pricing launches without growth review and activation or conversion rates drop. Report the pricing element causing friction and the recommended adjustment.4445## Related Skills4647- [`pricing-strategy-growth`](../pricing-strategy-growth/SKILL.md) -- the strategy this skill reviews for final approval.48- [`growth-model-designer`](../growth-model-designer/SKILL.md) -- the growth model's conversion assumptions must align with pricing mechanics.
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