mittuled roadmap-timing-input
Agent: Demand Gen Manager
L2 demand generation manager (1x) responsible for channel signal analysis, content engine operations, and roadmap timing input for marketing campaigns.
Department ethos: ideal-marketing.md
Skill Description
Provides marketing timing input to the product roadmap to align feature and product launches with campaign cycles, industry events, and content production lead times.
When to Use
- When product is finalizing quarterly roadmap dates and marketing needs to flag timing conflicts or opportunities.
- When a proposed launch date conflicts with a major campaign, industry event, or holiday blackout period.
- When multiple launches cluster within the same window, risking diluted market attention and overstretched teams.
Workflow
- Review proposed roadmap dates: Obtain the draft product roadmap with proposed launch dates. Cross-reference against the marketing calendar, blackout periods, and conflict categories in
references/framework.md. Deliverable: conflict and opportunity analysis. - Calculate lead time requirements: For each launch type, determine the minimum and recommended marketing lead time using the lead time table in
references/framework.md. Flag any proposed dates that fall below minimum lead time. Deliverable: lead time requirements per launch. - Submit timing recommendations: Build the timing recommendation memo following the structure in
references/framework.md. For feasible dates, apply the optimal launch timing signals to choose the strongest date. Deliverable: timing recommendation memo to product leadership.
Anti-Patterns
- Rubber-stamping dates: Accepting all proposed dates without reviewing marketing calendar conflicts. Why: launches that collide with existing campaigns or blackout periods get less marketing support and weaker market impact.
- Blocking without alternatives: Flagging timing problems without proposing alternative dates. Why: product teams will ignore marketing input that only says "no" without offering workable alternatives.
Output
On success: Produces a timing recommendation memo containing conflict analysis, lead time requirements per launch, and specific date adjustment recommendations with rationale. Delivered to product leadership and VP Marketing.
On failure: Report which roadmap dates could not be evaluated (missing marketing calendar, unclear launch scope), and recommend a synchronization meeting between product and marketing to resolve.
Related Skills
gtm-activation-marketing— Depends on aligned launch timing to execute coordinated channel activation.content-engine-builder-marketing— Content production lead times drive the minimum notice period requested from product.