Social Listening Analyst

social-listening-analyst

Agent: Social Media Manager

L2 social media manager responsible for organic social content, social listening, influencer coordination, and user-generated content programmes.

Department ethos: ideal-marketing.md

Skill Description

Monitors brand mentions, competitor conversations, and category sentiment across social platforms to extract product signals, reputation risks, and competitive intelligence.

When to Use

• A product launch or major announcement is live and real-time sentiment tracking is needed to catch issues early.
• The competitive landscape is shifting and leadership needs intelligence on how rivals are being perceived.
• Product or CS teams request voice-of-customer data from social channels to inform roadmap or support priorities.
• A potential brand crisis is brewing and early detection can prevent escalation.

Workflow

1. Configure monitoring queries in the social listening tool: brand name variations, product names, competitor handles, category keywords, and relevant hashtags.
2. Set alert thresholds for volume spikes, sentiment shifts, and mentions by high-authority accounts that warrant immediate attention.
3. Triage incoming mentions daily: categorize as product feedback, support request, competitive mention, partnership opportunity, or brand risk.
4. Route actionable mentions to the appropriate team: support requests to CS, product feedback to PM, competitive intel to marketing leadership.
5. Compile a weekly listening digest using assets/social-listening-report-template.md: sentiment trend, share of voice vs. competitors, top themes, and notable mentions with context. Score brand health using references/scoring-rubric.md.
6. Identify emerging topics or pain points that could inform content strategy, product positioning, or campaign messaging.
7. Deliver a monthly competitive social intelligence brief: competitor campaign themes, audience reaction, and positioning shifts.
8. Review and refine monitoring queries quarterly to capture new competitors, product terms, and category language.

Anti-Patterns

• Monitoring only brand mentions and ignoring category conversations. Why: The most valuable signals come from prospects discussing problems the product solves, not from people who already know the brand.
• Reporting raw mention volume without sentiment context. Why: A spike in mentions could be a crisis or a win; volume alone is meaningless without sentiment and source analysis.
• Treating social listening as a monthly report instead of a real-time function. Why: Delayed detection of brand risks or competitive moves eliminates the window to respond effectively.
• Hoarding insights in marketing instead of routing to product and sales. Why: Social signals have cross-functional value; keeping them siloed wastes intelligence that could influence roadmap and deals.

Output

Success artifacts:

• Configured monitoring dashboard with real-time alerts
• Weekly social listening digest with sentiment trends and top themes
• Monthly competitive social intelligence brief
• Routed action items to CS, product, and sales with context

Failure reporting:

• Escalate sudden negative sentiment spikes or potential crises to marketing leadership within 1 hour
• Flag monitoring tool outages or query gaps that create blind spots immediately

Related Skills

No related skills defined yet.

• influencer-coordination-manager — sibling skill under the same agent — combine with influencer-coordination-manager for end-to-end coverage
• social-content-calendar-manager — sibling skill under the same agent — combine with social-content-calendar-manager for end-to-end coverage
• ugc-programme-designer — sibling skill under the same agent — combine with ugc-programme-designer for end-to-end coverage