Storefront Conversion Rate Optimization (CRO)
Analyze your Mobazha store's setup and provide actionable recommendations to turn more visitors into buyers.
When to Use
- "My store has traffic but few sales"
- "How can I improve my store's conversion?"
- "Why aren't people buying?"
- After initial setup, to audit your storefront
- Before a product launch or marketing push
How It Works
The agent reads your store data via MCP tools, analyzes it against proven e-commerce CRO principles, and provides prioritized recommendations you can implement immediately.
Assessment Framework
Step 1: Gather Store Data
The agent calls these MCP tools to audit your store:
| Tool |
What It Reveals |
profile_get |
Store name, about, avatar, header image |
listings_list_mine |
Product catalog: titles, prices, images, descriptions |
settings_get_storefront |
Store configuration and enabled features |
orders_get_sales |
Sales history and patterns |
exchange_rates_get |
Pricing context |
Step 2: Analyze Across CRO Dimensions
1. First Impression (Highest Impact)
Check:
- Can a visitor understand what you sell within 5 seconds?
- Is the store name clear and memorable?
- Does the
shortDescription communicate value?
- Is the header image professional and relevant?
- Does the avatar build trust (logo or personal photo)?
Common issues:
- Generic or empty store descriptions
- Missing or low-quality header/avatar images
- Store name that doesn't communicate what you sell
2. Product Catalog Quality
Check:
- Do listings have clear, descriptive titles?
- Are product images high-quality and showing the product well?
- Do descriptions focus on benefits, not just features?
- Is pricing clear and competitive?
- Are variants (size, color) properly configured?
- Are tags filled in for search discoverability?
Common issues:
- Single product image (multiple angles convert better)
- Missing
shortDescription (hurts search card appearance)
- No tags (invisible in marketplace search)
- Copy-pasted or minimal descriptions
3. Trust Signals
Check:
- Does the About section tell a credible story?
- Are there ratings/reviews from past buyers?
- Is contact information provided?
- Are policies (shipping, returns) clearly stated?
- Is escrow protection mentioned to reassure first-time buyers?
Common issues:
- Empty About section
- No mention of escrow/buyer protection
- No shipping information
4. Pricing and Perceived Value
Check:
- Are prices appropriate for the target market?
- Is the value clear relative to price?
- Are crypto and fiat options both enabled?
- Are there any promotions or bundles?
5. Product Organization
Check:
- Are products organized into logical collections?
- Is the catalog easy to browse?
- Are featured/best products prominently placed?
- Is there a good mix of price points?
6. Mobile Experience
Check:
- Are images properly sized for mobile?
- Are descriptions readable on small screens?
- Is the purchase flow smooth on mobile / Mini App?
Output Format
Quick Wins (Do Today)
Low-effort changes with immediate impact. Examples:
- Add missing product images
- Write
shortDescription for products missing it
- Add tags to all listings
- Upload a professional header image
High-Impact Changes (This Week)
Bigger changes that significantly improve conversions:
- Rewrite store About section (use
store-copywriting skill)
- Improve product descriptions (use
product-description skill)
- Add more product images from different angles
- Set up collections to organize your catalog
Strategic Improvements (This Month)
Longer-term optimizations:
- Build review history through excellent service
- Add complementary products for cross-selling
- Create seasonal or themed collections
- Consider digital goods to diversify
Specific Rewrites
For key elements, provide 2-3 alternatives with rationale:
- Store headline /
shortDescription
- Top product descriptions
- About section
Scoring Rubric
Rate each dimension 1-5:
| Dimension |
1 (Poor) |
3 (Average) |
5 (Excellent) |
| First Impression |
No images, generic name |
Basic images, clear name |
Professional branding, compelling tagline |
| Catalog Quality |
Single image, no descriptions |
Multiple images, basic copy |
Rich media, benefit-focused copy, tags |
| Trust |
Empty profile, no history |
Some info, few reviews |
Complete profile, reviews, policies |
| Pricing |
Unclear, no fiat option |
Clear pricing, single currency |
Competitive, multi-currency, value articulated |
| Organization |
Flat list, no collections |
Some grouping |
Collections, featured products, logical flow |
Integration with Other Skills
| After CRO Audit |
Use This Skill |
| Product descriptions need work |
product-description |
| Store About needs rewriting |
store-copywriting |
| Need product images |
product-image-prompt |
| Want to import more products |
product-import |
| Need to update via MCP |
store-management |
Example Prompts
"Audit my store and tell me how to get more sales."
"I have 20 products but zero sales this month. What's wrong?"
"Review my top 5 listings and suggest improvements."
"Score my store's conversion readiness and give me a priority list."
1---2name: storefront-cro3description: Analyze and optimize your Mobazha storefront for higher conversion rates. Use when your store isn't converting visitors to buyers, or when you want to improve sales performance.4---56# Storefront Conversion Rate Optimization (CRO)78Analyze your Mobazha store's setup and provide actionable recommendations to turn more visitors into buyers.910## When to Use1112- "My store has traffic but few sales"13- "How can I improve my store's conversion?"14- "Why aren't people buying?"15- After initial setup, to audit your storefront16- Before a product launch or marketing push1718## How It Works1920The agent reads your store data via MCP tools, analyzes it against proven e-commerce CRO principles, and provides prioritized recommendations you can implement immediately.2122## Assessment Framework2324### Step 1: Gather Store Data2526The agent calls these MCP tools to audit your store:2728| Tool | What It Reveals |29|------|----------------|30| `profile_get` | Store name, about, avatar, header image |31| `listings_list_mine` | Product catalog: titles, prices, images, descriptions |32| `settings_get_storefront` | Store configuration and enabled features |33| `orders_get_sales` | Sales history and patterns |34| `exchange_rates_get` | Pricing context |3536### Step 2: Analyze Across CRO Dimensions3738#### 1. First Impression (Highest Impact)3940**Check:**4142- Can a visitor understand what you sell within 5 seconds?43- Is the store name clear and memorable?44- Does the `shortDescription` communicate value?45- Is the header image professional and relevant?46- Does the avatar build trust (logo or personal photo)?4748**Common issues:**4950- Generic or empty store descriptions51- Missing or low-quality header/avatar images52- Store name that doesn't communicate what you sell5354#### 2. Product Catalog Quality5556**Check:**5758- Do listings have clear, descriptive titles?59- Are product images high-quality and showing the product well?60- Do descriptions focus on benefits, not just features?61- Is pricing clear and competitive?62- Are variants (size, color) properly configured?63- Are tags filled in for search discoverability?6465**Common issues:**6667- Single product image (multiple angles convert better)68- Missing `shortDescription` (hurts search card appearance)69- No tags (invisible in marketplace search)70- Copy-pasted or minimal descriptions7172#### 3. Trust Signals7374**Check:**7576- Does the About section tell a credible story?77- Are there ratings/reviews from past buyers?78- Is contact information provided?79- Are policies (shipping, returns) clearly stated?80- Is escrow protection mentioned to reassure first-time buyers?8182**Common issues:**8384- Empty About section85- No mention of escrow/buyer protection86- No shipping information8788#### 4. Pricing and Perceived Value8990**Check:**9192- Are prices appropriate for the target market?93- Is the value clear relative to price?94- Are crypto and fiat options both enabled?95- Are there any promotions or bundles?9697#### 5. Product Organization9899**Check:**100101- Are products organized into logical collections?102- Is the catalog easy to browse?103- Are featured/best products prominently placed?104- Is there a good mix of price points?105106#### 6. Mobile Experience107108**Check:**109110- Are images properly sized for mobile?111- Are descriptions readable on small screens?112- Is the purchase flow smooth on mobile / Mini App?113114## Output Format115116### Quick Wins (Do Today)117118Low-effort changes with immediate impact. Examples:119120- Add missing product images121- Write `shortDescription` for products missing it122- Add tags to all listings123- Upload a professional header image124125### High-Impact Changes (This Week)126127Bigger changes that significantly improve conversions:128129- Rewrite store About section (use `store-copywriting` skill)130- Improve product descriptions (use `product-description` skill)131- Add more product images from different angles132- Set up collections to organize your catalog133134### Strategic Improvements (This Month)135136Longer-term optimizations:137138- Build review history through excellent service139- Add complementary products for cross-selling140- Create seasonal or themed collections141- Consider digital goods to diversify142143### Specific Rewrites144145For key elements, provide 2-3 alternatives with rationale:146147- Store headline / `shortDescription`148- Top product descriptions149- About section150151## Scoring Rubric152153Rate each dimension 1-5:154155| Dimension | 1 (Poor) | 3 (Average) | 5 (Excellent) |156|-----------|----------|-------------|----------------|157| First Impression | No images, generic name | Basic images, clear name | Professional branding, compelling tagline |158| Catalog Quality | Single image, no descriptions | Multiple images, basic copy | Rich media, benefit-focused copy, tags |159| Trust | Empty profile, no history | Some info, few reviews | Complete profile, reviews, policies |160| Pricing | Unclear, no fiat option | Clear pricing, single currency | Competitive, multi-currency, value articulated |161| Organization | Flat list, no collections | Some grouping | Collections, featured products, logical flow |162163## Integration with Other Skills164165| After CRO Audit | Use This Skill |166|-----------------|----------------|167| Product descriptions need work | `product-description` |168| Store About needs rewriting | `store-copywriting` |169| Need product images | `product-image-prompt` |170| Want to import more products | `product-import` |171| Need to update via MCP | `store-management` |172173## Example Prompts174175> "Audit my store and tell me how to get more sales."176>177> "I have 20 products but zero sales this month. What's wrong?"178>179> "Review my top 5 listings and suggest improvements."180>181> "Score my store's conversion readiness and give me a priority list."
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