modbender Content Recycler
Overview
Transform existing content into optimized variations for multiple platforms while maintaining brand voice and message consistency. Turn one blog post into a week's worth of social media content, newsletter copy, and cross-platform engagement.
Core Capabilities
1. Long-Form to Micro-Content
Transform blog posts into:
- Twitter/X threads (280 char limits per tweet)
- LinkedIn posts (professional tone, character optimized)
- Facebook posts (conversational, community-focused)
- Instagram captions (emoji-rich, hashtag-optimized)
- TikTok/YouTube Shorts scripts (60-90 second scripts)
- Email newsletter summaries
Example Request: "Take this 2000-word blog post about '10 Productivity Hacks' and create: (1) A Twitter thread, (2) LinkedIn post, (3) Facebook post, (4) Instagram caption, (5) TikTok script, and (6) Email teaser."
2. Platform-Specific Adaptation
Optimize for each platform's unique characteristics:
Twitter/X:
- Character limit: 280 per tweet
- Thread structure for longer content
- Hashtags: 1-3 per tweet
- Tone: Conversational, snappy, value-focused
LinkedIn:
- Character limit: 3,000
- Professional but conversational tone
- Data and statistics perform well
- Use line breaks and emojis strategically
Facebook:
- Character limit: 63,206
- Conversational, community-oriented
- Ask questions to drive engagement
- Include images/videos
Instagram:
- Character limit: 2,200
- Emoji-heavy
- Hashtags: 5-30 (optimal: 11)
- Aesthetic formatting, line breaks
TikTok/Reels:
- Scripts: 60-90 seconds (150-250 words)
- Hook in first 3 seconds
- Clear CTA
- Trending sounds/music suggestions
3. Content Calendar Generation
From single content to multi-day schedule:
Take one comprehensive piece (blog, video, guide) and generate a content calendar with:
- Day 1: Teaser (Twitter, Instagram Story)
- Day 2: Main content release (LinkedIn, Facebook)
- Day 3: Follow-up thread (Twitter/X)
- Day 4: Behind-the-scenes (Instagram, TikTok)
- Day 5: Q&A or poll (Facebook, Instagram)
- Day 6: Summary/stats (LinkedIn)
- Day 7: Call-to-action/next steps (Email newsletter)
Example Request: "Create a 7-day content calendar from this blog post about 'Remote Work Tips' with daily posts for Twitter, LinkedIn, Instagram, and Facebook."
4. SEO & Hashtag Optimization
Generate platform-appropriate tags:
- LinkedIn: Tags in content, professional industry tags
- Instagram: 5-30 hashtags (mix of high, medium, low volume)
- Twitter: 1-3 hashtags per tweet
- Facebook: Minimal hashtags, more conversational tags
- TikTok: Trending sounds, challenge tags
Example Request: "Generate optimized hashtags for Instagram and LinkedIn for this content about 'AI in Marketing'."
Quick Start
Transform Blog to All Platforms
# Use scripts/recycle_content.py
python3 scripts/recycle_content.py \
--input blog_post.md \
--output-dir ./output \
--platforms twitter,linkedin,facebook,instagram,tiktok,email \
--format all
Create Twitter Thread
# Use scripts/to_twitter_thread.py
python3 scripts/to_twitter_thread.py \
--input article.md \
--max-tweets 10 \
--hashtags 2 \
--tone conversational
Generate Content Calendar
# Use scripts/generate_calendar.py
python3 scripts/generate_calendar.py \
--input content.md \
--days 7 \
--platforms twitter,linkedin,facebook,instagram \
--output calendar.md
Scripts
recycle_content.py
Transform content across multiple platforms.
Parameters:
--input: Input file path (required)--output-dir: Output directory (default: ./output)--platforms: Comma-separated platforms (twitter,linkedin,facebook,instagram,tiktok,email)--format: Output format (all,threads,posts,captions,scripts)--tone: Tone preference (professional,conversational,playful)--include-hashtags: Include hashtag suggestions (true/false)--cta: Call-to-action to include
Example:
python3 scripts/recycle_content.py \
--input blog_post.md \
--output-dir ./output \
--platforms twitter,linkedin,instagram \
--tone professional \
--include-hashtags \
--cta "Read the full article at link in bio"
to_twitter_thread.py
Convert long-form content to Twitter/X thread.
Parameters:
--input: Input file path--max-tweets: Maximum number of tweets (default: 10)--hashtags: Number of hashtags per tweet (default: 2)--tone: Tone preference (default: conversational)--include-cta: Include CTA in final tweet
Example:
python3 scripts/to_twitter_thread.py \
--input article.md \
--max-tweets 8 \
--hashtags 3 \
--tone conversational \
--include-cta
to_linkedin_post.py
Create LinkedIn-optimized post from content.
Parameters:
--input: Input file path--max-length: Max character length (default: 3000)--tone: Tone (professional,conversational,inspirational)--include-stats: Include statistics/data points--formatting: Use bolding, line breaks (true/false)
Example:
python3 scripts/to_linkedin_post.py \
--input article.md \
--tone professional \
--include-stats \
--formatting
generate_calendar.py
Generate multi-day content calendar from source content.
Parameters:
--input: Input file path--days: Number of days (default: 7)--platforms: Comma-separated platforms--output: Output file--theme: Daily themes (teaser,release,followup,behind_scenes,qa,summary,cta)
Example:
python3 scripts/generate_calendar.py \
--input content.md \
--days 7 \
--platforms twitter,linkedin,facebook,instagram \
--output calendar.md
optimize_hashtags.py
Generate platform-optimized hashtags.
Parameters:
--input: Input content or topic--platforms: Target platforms (instagram,linkedin,twitter,facebook,tiktok)--count: Number of hashtags per platform--niche: Industry/niche (tech,marketing,finance,health,etc.)
Example:
python3 scripts/optimize_hashtags.py \
--input "AI in marketing automation" \
--platforms instagram,linkedin,twitter \
--count 15 \
--niche marketing
Content Adaptation Guidelines
Twitter/X Best Practices
- Hook immediately - First tweet is most important
- Number your threads - 1/10, 2/10, etc.
- End with CTA - Follow, like, share, link
- Use line breaks - Every 2-3 sentences
- Add relevant images - Between tweets
Example Thread Structure:
Tweet 1: Hook + what you'll learn + (1/X)
Tweet 2-8: Main points (one key insight per tweet)
Tweet 9: Bonus tip/counterintuitive point
Tweet 10: Summary + CTA + hashtags
LinkedIn Best Practices
- First line matters - 3-line hook with white space
- Use line breaks - Every 1-2 sentences
- Add emojis strategically - 1-2 per paragraph
- Include data/statistics - Numbers perform well
- End with question - Drive comments
- Tag relevant people - 3-5 max
Format Template:
[Hook - 3 lines]
[White space]
[Key insight with data point]
[Personal story/example]
[Another key insight]
[Call to action or question]
#hashtags
Instagram Best Practices
- Hook in first line - Stop the scroll
- Use line breaks - Every 1-2 sentences
- Emojis frequently - But not spammy
- Hashtag strategy:
- 5-10: High volume
- 5-10: Medium volume
- 5-10: Niche/low volume
- End with CTA - Link in bio, save, share
Caption Template:
[Hook - 2-3 lines with emojis]
[White space]
[Value/content]
[Another paragraph]
[CTA]
[Hashtags block]
Facebook Best Practices
- Ask questions - Drive engagement
- Use "You" language - Personal connection
- Include media - Image or video
- Keep it conversational - Not too promotional
- Reply to comments - Boost algorithm
TikTok Scripts
- Hook in 3 seconds - Value proposition
- Keep it short - 60-90 seconds
- Use trends - Music, sounds, formats
- Clear CTA - Follow, link in bio
- Text overlay - Key points on screen
Script Structure:
0-3s: Hook
3-45s: Main content (3-5 points)
45-55s: Call to action
55-60s: Outro
Tone Guidelines
Professional
- LinkedIn, email newsletters
- Data-driven, authoritative
- "We see...", "Research shows..."
- Avoid: Slang, excessive emojis
Conversational
- Twitter, Facebook
- Personal stories, "I've found..."
- Emojis: 1-2 per post
- Casual but value-focused
Playful
- Instagram, TikTok
- Trending language, emojis
- "Here's a secret...", "Guess what?"
- Memes, humor when appropriate
Automation Integration
Weekly Content Recycling Pipeline
# Weekly cron job - Sunday at 9 AM
0 9 * * 0 /path/to/content-recycler/scripts/recycle_content.py \
--input ~/blog/posts/$(date +\%Y\%m\%d).md \
--output-dir ~/content/calendar/$(date +\%Y\%m\%d) \
--platforms all \
--include-hashtags \
--cta "Read more at blog.example.com"
Auto-Publish to Social Media
Integrate with social media scheduling tools:
- Buffer
- Hootsuite
- Later
- SocialPilot
Output from content-recycler can be piped directly to their APIs or uploaded via CSV.
Best Practices
1. Maintain Consistent Brand Voice
- Define brand voice guidelines in brand guide
- Adapt tone, don't change message
- Keep key phrases, mission statements consistent
2. Platform-First Thinking
Don't just copy-paste. Adapt to:
- Character limits
- Audience expectations
- Format conventions
- Engagement patterns
3. Test and Iterate
- Track engagement metrics
- A/B test different variations
- Learn what works on each platform
- Refine templates based on performance
4. Timing Matters
- Twitter: High engagement during work hours
- LinkedIn: Best Tue-Thu, 8-10 AM
- Instagram: 7-9 PM, 12-3 PM on weekends
- Facebook: 1-4 PM on weekdays
- TikTok: 7-11 PM, weekends
5. Visual Content
- Twitter: 1 image per 3 tweets
- Instagram: Every post needs image/video
- LinkedIn: Document carousels perform well
- Facebook: Image or video required
- TikTok: Video only
Work smarter, not harder. One piece, ten platforms.