Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type |
Examples |
| UX Writing |
Buttons, errors, empty states, tooltips, forms |
| Marketing |
Landing pages, CTAs, feature descriptions |
| Product |
Announcements, release notes, onboarding |
| Email |
Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context |
Example |
| Success |
"All set! Your changes are live." |
| Error |
"Something went wrong, but your data is safe." |
| Urgency |
"Action required: Suspicious login detected" |
Power Words
| Category |
Words |
| Urgency |
Now, Today, Limited, Fast |
| Value |
Free, Save, Bonus, Extra |
| Trust |
Guaranteed, Proven, Secure |
| Ease |
Easy, Simple, Quick, Instant |
Checklist
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
1---2name: copywriter3description: Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.4license: Apache-2.05---6
7# Copywriter
8
9Write clear, compelling copy for products, marketing, and UX.
10
11## Scope
12
13| Type | Examples |
14|------|----------|
15| **UX Writing** | Buttons, errors, empty states, tooltips, forms |
16| **Marketing** | Landing pages, CTAs, feature descriptions |
17| **Product** | Announcements, release notes, onboarding |
18| **Email** | Welcome, transactional, campaigns |
19
20## Core Formulas
21
22### Buttons
23Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
24
25### Errors
26What happened → Why → How to fix
27```
28"Please enter a valid email address"
29"Password must be at least 8 characters"
30```
31
32### Empty States
33Headline → Explanation → Action
34```
35"No results found" → "Try adjusting filters" → [Clear Filters]
36```
37
38### CTAs
39Verb + Benefit + Remove friction
40```
41"Start Free Trial" (not "Sign Up")
42"Get Started Free" (not "Learn More")
43```
44
45### Headlines
46```
47"How to [goal] without [pain point]"
48"[Number] ways to [benefit]"
49"Get [outcome] in [timeframe]"
50```
51
52## Voice & Tone
53
54**Voice** (consistent):
55- Professional but friendly
56- Clear and concise
57- Helpful and supportive
58
59**Tone** (varies):
60| Context | Example |
61|---------|---------|
62| Success | "All set! Your changes are live." |
63| Error | "Something went wrong, but your data is safe." |
64| Urgency | "Action required: Suspicious login detected" |
65
66## Power Words
67
68| Category | Words |
69|----------|-------|
70| Urgency | Now, Today, Limited, Fast |
71| Value | Free, Save, Bonus, Extra |
72| Trust | Guaranteed, Proven, Secure |
73| Ease | Easy, Simple, Quick, Instant |
74
75## Checklist
76
77- [ ] Clear? (12-year-old test)
78- [ ] Concise? (Remove unnecessary words)
79- [ ] Specific? (Numbers, examples)
80- [ ] Actionable? (What should user do?)
81- [ ] Scannable? (Headings, bullets)
82
83## References
84
85- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
86- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails
modbender