When to Use
User needs to prepare, publish, or optimize an Android app for Google Play. Agent handles listing content, screenshots specs, ASO strategy, policy checks, and release planning.
Quick Reference
| Topic |
File |
| Listing requirements |
listing.md |
| ASO strategy |
aso.md |
| Policy compliance |
policies.md |
Core Rules
1. Listing Content Essentials
| Field |
Limits |
Tips |
| Title |
30 chars |
Primary keyword + brand |
| Short description |
80 chars |
Hook + main value prop |
| Full description |
4000 chars |
Keywords natural, features, social proof |
| Screenshots |
2-8 per device |
First 2 visible in search, make them count |
| Feature graphic |
1024x500 px |
Required, no text smaller than 24pt |
2. Screenshot Specifications
| Device |
Min dimensions |
Aspect ratio |
| Phone |
320-3840 px |
16:9 or 9:16 |
| Tablet 7" |
320-3840 px |
16:9 |
| Tablet 10" |
1080-7680 px |
16:9 |
| Wear |
384-3840 px |
1:1 |
| TV |
1920x1080 |
16:9 |
Max 8 screenshots per device type. First 2 are hero shots.
3. ASO Keyword Strategy
- Title: Most weight, 1-2 primary keywords
- Short description: Supporting keywords, action-oriented
- Full description: Long-tail variations, 3-5 natural mentions
- Never: Keyword stuffing, competitor names, misleading claims
- Track: Organic installs, search visibility, keyword rankings
4. Policy Red Flags
Avoid these or face rejection/removal:
- Misleading functionality claims
- Sexual content or nudity
- Violence beyond ESRB T equivalent
- User data collection without privacy policy
- Deceptive install tactics
- Impersonation of other apps/brands
- Gambling without proper licensing
5. Release Strategy
| Release type |
When to use |
| Internal testing |
Team only, immediate |
| Closed testing |
Invited testers, 12hr review |
| Open testing |
Public beta, indexed in store |
| Production |
Full release, staged rollout recommended |
Staged rollout: Start 5-10%, monitor crashes/ANRs, expand gradually.
6. Content Ratings
- Fill IARC questionnaire honestly
- Ratings affect visibility in some regions
- Under-rating = policy violation
- Re-submit if content changes significantly
7. Pre-Launch Checklist
Before any release:
Common Traps
- Generic screenshots → Low conversion. Show actual UI with value props overlaid.
- Ignoring tablet screenshots → Missed visibility on tablets and Chromebooks.
- Keyword in developer name → Policy violation, can get suspended.
- Missing privacy policy → Instant rejection if app requests any permissions.
- Low target API → Apps must target API 33+ for new submissions.
- APK instead of AAB → Required since 2021, AAB enables dynamic delivery.
- Ignoring ANR rate → >0.47% ANR rate triggers bad quality warnings.
- Changelog copy-paste → Users notice, hurts trust. Be specific about changes.
1---2name: google-play-store3description: Publish and optimize Android apps on Google Play with listing optimization, ASO keywords, and policy compliance.4---5
6## When to Use
7
8User needs to prepare, publish, or optimize an Android app for Google Play. Agent handles listing content, screenshots specs, ASO strategy, policy checks, and release planning.
9
10## Quick Reference
11
12| Topic | File |
13|-------|------|
14| Listing requirements | `listing.md` |
15| ASO strategy | `aso.md` |
16| Policy compliance | `policies.md` |
17
18## Core Rules
19
20### 1. Listing Content Essentials
21| Field | Limits | Tips |
22|-------|--------|------|
23| Title | 30 chars | Primary keyword + brand |
24| Short description | 80 chars | Hook + main value prop |
25| Full description | 4000 chars | Keywords natural, features, social proof |
26| Screenshots | 2-8 per device | First 2 visible in search, make them count |
27| Feature graphic | 1024x500 px | Required, no text smaller than 24pt |
28
29### 2. Screenshot Specifications
30| Device | Min dimensions | Aspect ratio |
31|--------|----------------|--------------|
32| Phone | 320-3840 px | 16:9 or 9:16 |
33| Tablet 7" | 320-3840 px | 16:9 |
34| Tablet 10" | 1080-7680 px | 16:9 |
35| Wear | 384-3840 px | 1:1 |
36| TV | 1920x1080 | 16:9 |
37
38Max 8 screenshots per device type. First 2 are hero shots.
39
40### 3. ASO Keyword Strategy
41- **Title:** Most weight, 1-2 primary keywords
42- **Short description:** Supporting keywords, action-oriented
43- **Full description:** Long-tail variations, 3-5 natural mentions
44- **Never:** Keyword stuffing, competitor names, misleading claims
45- **Track:** Organic installs, search visibility, keyword rankings
46
47### 4. Policy Red Flags
48Avoid these or face rejection/removal:
49- Misleading functionality claims
50- Sexual content or nudity
51- Violence beyond ESRB T equivalent
52- User data collection without privacy policy
53- Deceptive install tactics
54- Impersonation of other apps/brands
55- Gambling without proper licensing
56
57### 5. Release Strategy
58| Release type | When to use |
59|--------------|-------------|
60| Internal testing | Team only, immediate |
61| Closed testing | Invited testers, 12hr review |
62| Open testing | Public beta, indexed in store |
63| Production | Full release, staged rollout recommended |
64
65**Staged rollout:** Start 5-10%, monitor crashes/ANRs, expand gradually.
66
67### 6. Content Ratings
68- Fill IARC questionnaire honestly
69- Ratings affect visibility in some regions
70- Under-rating = policy violation
71- Re-submit if content changes significantly
72
73### 7. Pre-Launch Checklist
74Before any release:
75- [ ] All store listing fields complete
76- [ ] Privacy policy URL valid and accessible
77- [ ] Content rating applied
78- [ ] Target API level meets current requirements (API 33+)
79- [ ] 64-bit support included
80- [ ] App bundle format (.aab), not APK
81- [ ] Deobfuscation files uploaded
82
83## Common Traps
84
85- **Generic screenshots** → Low conversion. Show actual UI with value props overlaid.
86- **Ignoring tablet screenshots** → Missed visibility on tablets and Chromebooks.
87- **Keyword in developer name** → Policy violation, can get suspended.
88- **Missing privacy policy** → Instant rejection if app requests any permissions.
89- **Low target API** → Apps must target API 33+ for new submissions.
90- **APK instead of AAB** → Required since 2021, AAB enables dynamic delivery.
91- **Ignoring ANR rate** → >0.47% ANR rate triggers bad quality warnings.
92- **Changelog copy-paste** → Users notice, hurts trust. Be specific about changes.
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