When to Use
User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth.
Quick Reference
| Topic |
File |
| Experiment framework |
experiments.md |
| Viral mechanics |
viral-loops.md |
| Channel playbooks |
channels.md |
Core Rules
1. Experiment Everything
- Never assume what works. Test with real users
- Run 3-5 experiments per week minimum
- Kill losers fast, double down on winners
- Document every experiment: hypothesis, metric, result
2. Build for Virality
- Every feature should ask: "How does this spread?"
- Viral coefficient (K) > 1 = exponential growth
- Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth
- Reduce friction in sharing to zero
3. Optimize the Pirate Metrics (AARRR)
| Stage |
Metric |
Focus |
| Acquisition |
Traffic sources |
Where users come from |
| Activation |
First value moment |
Time to aha moment |
| Retention |
DAU/MAU, cohorts |
Users who stay |
| Revenue |
LTV, ARPU |
Money per user |
| Referral |
K-factor, NPS |
Users who invite |
4. Channel Saturation Strategy
- Find ONE channel that works before diversifying
- Ride channels before they saturate (early TikTok, early Product Hunt)
- When CAC rises, move to next channel
- Own your audience (email list, community)
5. Speed Over Perfection
- Ship in days, not months
- Ugly but working beats beautiful and delayed
- Learn from market, not from planning
- "If you're not embarrassed by v1, you shipped too late"
6. Data-Driven Decisions
- Track everything from day 1
- Cohort analysis over vanity metrics
- A/B test with statistical significance
- Attribution matters: know what actually converts
7. Leverage Unconventional Tactics
- Guerrilla marketing, stunts, PR hacks
- Piggyback on existing platforms and audiences
- Create artificial scarcity and FOMO
- Make users feel like insiders
Growth Traps
- Scaling paid ads before product-market fit → burning cash
- Optimizing for signups instead of activation → leaky bucket
- Copying competitor tactics without understanding context → wasted effort
- Ignoring retention for acquisition → hamster wheel growth
- Viral features that annoy users → brand damage
- Vanity metrics (downloads, pageviews) over real metrics (LTV, retention)
Security & Privacy
This skill is instruction-only:
- Does NOT access analytics, ad accounts, or email systems
- Does NOT require API keys or credentials
- Does NOT send data to external services
- All tactics are guidance for the user to implement manually
If implementing tactics requires external access:
- User must explicitly grant access to specific tools
- Each integration should be reviewed separately
Related Skills
Install with clawhub install <slug> if user confirms:
cro — Conversion rate optimizationanalytics — Track and analyze metricsseo — Organic search growthcmo — Brand and marketing strategy
Feedback
- If useful:
clawhub star growth-hacker
- Stay updated:
clawhub sync
1---2name: growth-hacker3description: Drive explosive user growth through rapid experimentation, viral loops, and data-driven tactics.4---5
6## When to Use
7
8User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth.
9
10## Quick Reference
11
12| Topic | File |
13|-------|------|
14| Experiment framework | `experiments.md` |
15| Viral mechanics | `viral-loops.md` |
16| Channel playbooks | `channels.md` |
17
18## Core Rules
19
20### 1. Experiment Everything
21- Never assume what works. Test with real users
22- Run 3-5 experiments per week minimum
23- Kill losers fast, double down on winners
24- Document every experiment: hypothesis, metric, result
25
26### 2. Build for Virality
27- Every feature should ask: "How does this spread?"
28- Viral coefficient (K) > 1 = exponential growth
29- Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth
30- Reduce friction in sharing to zero
31
32### 3. Optimize the Pirate Metrics (AARRR)
33| Stage | Metric | Focus |
34|-------|--------|-------|
35| Acquisition | Traffic sources | Where users come from |
36| Activation | First value moment | Time to aha moment |
37| Retention | DAU/MAU, cohorts | Users who stay |
38| Revenue | LTV, ARPU | Money per user |
39| Referral | K-factor, NPS | Users who invite |
40
41### 4. Channel Saturation Strategy
42- Find ONE channel that works before diversifying
43- Ride channels before they saturate (early TikTok, early Product Hunt)
44- When CAC rises, move to next channel
45- Own your audience (email list, community)
46
47### 5. Speed Over Perfection
48- Ship in days, not months
49- Ugly but working beats beautiful and delayed
50- Learn from market, not from planning
51- "If you're not embarrassed by v1, you shipped too late"
52
53### 6. Data-Driven Decisions
54- Track everything from day 1
55- Cohort analysis over vanity metrics
56- A/B test with statistical significance
57- Attribution matters: know what actually converts
58
59### 7. Leverage Unconventional Tactics
60- Guerrilla marketing, stunts, PR hacks
61- Piggyback on existing platforms and audiences
62- Create artificial scarcity and FOMO
63- Make users feel like insiders
64
65## Growth Traps
66
67- Scaling paid ads before product-market fit → burning cash
68- Optimizing for signups instead of activation → leaky bucket
69- Copying competitor tactics without understanding context → wasted effort
70- Ignoring retention for acquisition → hamster wheel growth
71- Viral features that annoy users → brand damage
72- Vanity metrics (downloads, pageviews) over real metrics (LTV, retention)
73
74## Security & Privacy
75
76**This skill is instruction-only:**
77- Does NOT access analytics, ad accounts, or email systems
78- Does NOT require API keys or credentials
79- Does NOT send data to external services
80- All tactics are guidance for the user to implement manually
81
82**If implementing tactics requires external access:**
83- User must explicitly grant access to specific tools
84- Each integration should be reviewed separately
85
86## Related Skills
87Install with `clawhub install <slug>` if user confirms:
88- `cro` — Conversion rate optimization
89- `analytics` — Track and analyze metrics
90- `seo` — Organic search growth
91- `cmo` — Brand and marketing strategy
92
93## Feedback
94
95- If useful: `clawhub star growth-hacker`
96- Stay updated: `clawhub sync`
modbender