modbender Marketing Skill 📢
Turn your AI agent into a strategic marketing partner.
Handle social media, content scheduling, analytics, and campaign management across platforms — without constant manual input.
What This Skill Does
✅ Content Creation — Generate posts, threads, newsletters, and visual content descriptions ✅ Multi-Platform Management — Twitter/X, LinkedIn, Instagram, Facebook, newsletters ✅ Scheduling & Automation — Plan content calendars, schedule posts, maintain consistency ✅ Analytics Tracking — Monitor engagement, track KPIs, identify trends ✅ Campaign Management — Plan campaigns, track performance, A/B testing insights ✅ Brand Voice Consistency — Maintain tone and style across all content
Quick Start
- Configure your marketing preferences in
TOOLS.md:
### Marketing
- Brand voice: [Professional/Casual/Witty/etc.]
- Primary platforms: [Twitter, LinkedIn, etc.]
- Posting frequency: [Daily/3x week/etc.]
- Target audience: [Description]
- Set up your content calendar:
./scripts/content-calendar.sh init
- Start creating content!
Content Strategy Framework
The AIDA Model for Posts
| Stage | Purpose | Example Hook |
|---|---|---|
| Attention | Stop the scroll | "Most marketers waste 80% of their budget on this..." |
| Interest | Build curiosity | "Here's what the top 1% do differently..." |
| Desire | Create want | "Imagine doubling your engagement in 30 days..." |
| Action | Drive behavior | "Try this today: [actionable tip]" |
Platform-Specific Best Practices
Twitter/X:
- Optimal length: 100-280 characters
- Use threads for long-form (5-15 tweets)
- Hook in first line — no fluff
- 1-2 hashtags max
- Best times: 9am, 12pm, 5pm local
LinkedIn:
- Professional but personable tone
- Open with a bold statement or question
- Use line breaks for readability
- 1300-2000 characters performs best
- Include relevant hashtags (3-5)
Instagram:
- Visual-first thinking
- Captions: tell a story
- Hashtag strategy: 20-30 in first comment
- Call-to-action in every post
- Carousel posts get highest engagement
Newsletter:
- Subject lines: 40-60 characters
- Preview text matters (first 90 chars)
- One clear CTA per email
- Personal stories increase open rates
- Send consistently (same day/time)
Content Calendar Management
Monthly Planning Template
# [Month] Content Calendar
## Themes
- Week 1: [Theme]
- Week 2: [Theme]
- Week 3: [Theme]
- Week 4: [Theme]
## Key Dates
- [Date]: [Event/Holiday]
## Content Mix (per week)
- Educational: 3
- Promotional: 1
- Engagement: 2
- User-generated/Curated: 1
## Platform Schedule
| Day | Twitter | LinkedIn | Instagram | Newsletter |
|-----|---------|----------|-----------|------------|
| Mon | Thread | Article | Carousel | - |
| Tue | Tips | - | Story | - |
| Wed | Poll | Post | Reel | Send |
| Thu | Thread | - | Story | - |
| Fri | Fun | Post | Post | - |
Content Batching Workflow
- Ideation Day (Monthly) — Brainstorm 30+ content ideas
- Creation Day (Weekly) — Write next week's content in one session
- Scheduling Day (Weekly) — Load content into scheduler
- Engagement Day (Daily) — Respond to comments, engage with community
Analytics & KPIs
Key Metrics to Track
| Metric | What It Tells You | Target Growth |
|---|---|---|
| Impressions | Reach | +10% monthly |
| Engagement Rate | Content quality | >3% (Twitter), >5% (LinkedIn) |
| Click-through Rate | CTA effectiveness | >2% |
| Follower Growth | Audience building | +5% monthly |
| Conversion Rate | Business impact | Varies by goal |
Weekly Analytics Template
# Week of [Date] - Analytics Report
## Summary
- Total impressions: [X]
- Total engagement: [X]
- New followers: [X]
- Top performing post: [Link]
## Platform Breakdown
### Twitter
- Impressions: [X]
- Engagement rate: [X]%
- Best day: [Day]
- Top tweet: [Content]
### LinkedIn
- Impressions: [X]
- Engagement rate: [X]%
- Comments: [X]
- Top post: [Content]
## Insights
- What worked: [Analysis]
- What didn't: [Analysis]
- Next week focus: [Adjustment]
Campaign Management
Campaign Planning Template
# Campaign: [Name]
## Overview
- **Goal:** [Specific, measurable goal]
- **Timeline:** [Start] - [End]
- **Budget:** [Amount if applicable]
- **Success Metrics:** [KPIs]
## Target Audience
- Demographics: [Age, location, etc.]
- Pain points: [Problems we solve]
- Platforms: [Where they hang out]
## Content Assets
- [ ] Main announcement post
- [ ] Supporting content (X posts)
- [ ] Visuals/graphics
- [ ] Landing page copy
- [ ] Email sequence
## Schedule
| Date | Platform | Content | CTA |
|------|----------|---------|-----|
| [Date] | Twitter | [Content] | [Action] |
## Results (fill after)
- Reach: [X]
- Engagement: [X]
- Conversions: [X]
- ROI: [X]
- Learnings: [What we learned]
Content Generation Prompts
For Twitter Threads
Create a Twitter thread on [TOPIC]:
- Hook that stops scrolling
- 5-10 tweets of value
- Each tweet stands alone but builds on previous
- End with CTA and recap
- Conversational but authoritative tone
For LinkedIn Posts
Write a LinkedIn post about [TOPIC]:
- Opening hook (1-2 lines)
- Personal story or observation
- Key insight or lesson
- Actionable takeaway
- Engagement question
- 1200-1500 characters
For Newsletter
Draft newsletter on [TOPIC]:
- Compelling subject line (3 options)
- Personal opening
- Main value content
- One clear CTA
- PS line for bonus engagement
Automation Workflows
Daily Marketing Routine
## Morning (30 min)
- [ ] Check overnight engagement
- [ ] Respond to comments/DMs
- [ ] Share 2-3 relevant posts from others
- [ ] Check trending topics for opportunities
## Afternoon (15 min)
- [ ] Post scheduled content (if not automated)
- [ ] Engage with 5 accounts in your niche
- [ ] Check analytics for unusual activity
## Weekly (1 hour)
- [ ] Review analytics dashboard
- [ ] Plan next week's content
- [ ] Batch create content
- [ ] Update content calendar
Content Repurposing Matrix
| Original | Newsletter | |||
|---|---|---|---|---|
| Blog Post | Thread | Summary post | Carousel | Highlight |
| Podcast | Quote tweets | Key insight | Audio clip | Episode notes |
| Video | Clip + thread | Embed | Reel | Behind scenes |
| Thread | - | Expanded post | Story series | Compilation |
Brand Voice Guidelines
Voice Definition Template
# Brand Voice
## We Are
- [Trait 1]: [Example]
- [Trait 2]: [Example]
- [Trait 3]: [Example]
## We Are Not
- [Anti-trait 1]: [Why to avoid]
- [Anti-trait 2]: [Why to avoid]
## Tone Spectrum
Formal ----[X]---- Casual
Serious ----[X]---- Playful
Reserved ----[X]---- Enthusiastic
## Sample Phrases
- Instead of "Click here" → "Dive in"
- Instead of "Buy now" → "Start your journey"
- Instead of "We're the best" → "Here's what we learned"
## Emoji Usage
- Frequency: [Sparingly/Moderate/Freely]
- Favorites: [List emojis that fit brand]
- Never use: [Emojis to avoid]
Scripts
content-calendar.sh
Manage your content calendar from the command line.
# Initialize calendar
./scripts/content-calendar.sh init
# Add content
./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"
# View week
./scripts/content-calendar.sh week
# View month
./scripts/content-calendar.sh month
analytics-report.sh
Generate weekly analytics summaries.
# Generate this week's report
./scripts/analytics-report.sh weekly
# Compare to last week
./scripts/analytics-report.sh compare
Integration Tips
With Other Skills
| Skill | Integration |
|---|---|
| Data Analyst | Deeper analytics, trend visualization |
| Sales | Align campaigns with sales pipeline |
| Business Development | Content for partnerships |
Common Workflows
Content from Meetings: When you have a meeting transcript, extract quotable insights for social content.
Analytics to Strategy: Use data-analyst skill to visualize marketing performance and identify optimization opportunities.
Best Practices
- Consistency > Perfection — Regular posting beats occasional perfection
- 80/20 Content Rule — 80% value, 20% promotion
- Engage, Don't Broadcast — Social is a conversation
- Test Everything — A/B test hooks, CTAs, posting times
- Batch Create — Write a week's content in one focused session
- Repurpose Ruthlessly — One idea, multiple formats
- Track What Matters — Pick 3-5 KPIs, ignore vanity metrics
- Stay Authentic — People follow people, not brands
Troubleshooting
Low engagement?
- Check posting times against audience activity
- Review hooks — are they scroll-stopping?
- Increase engagement with others (reciprocity works)
Inconsistent posting?
- Batch create content weekly
- Use scheduling tools
- Create content bank for backup
Off-brand content?
- Review brand voice guidelines
- Create swipe file of good examples
- Check content before posting
License
License: MIT — use freely, modify, distribute.
"Marketing is no longer about the stuff you make, but about the stories you tell." — Seth Godin