SXSW 2026 Schedule Skill
Real-time SXSW 2026 schedule lookup, event search, speaker info, and recommendations for the March 12-18 conference and festivals in Austin, TX.
When to Use
- User asks about SXSW 2026 schedule, events, sessions, or speakers
- User asks "What's happening at SXSW today/tomorrow/on [date]"
- User wants SXSW recommendations, must-see events, or keynotes
- User asks about SXSW venue locations or event times
- User asks about music showcases, film screenings, or comedy events
- User asks about specific speakers or topics at SXSW
- User asks about any SXSW 2026 related queries
- User mentions SXSW, South by Southwest, or the Austin March conference
Data Sources
The skill uses a local-first approach with a pre-scraped schedule dataset:
| Source |
Type |
Description |
data/sxsw-2026-schedule.json |
Local JSON |
Complete schedule with 3,400+ events |
data/sxsw-2026-index.json |
Local JSON |
Search index (by date, track, venue, format, speaker, keyword) |
| Web search |
Live |
Supplemental — for schedule changes, cancellations, breaking news |
When to Use Web Search
Supplement the local dataset with web search when:
- User asks about schedule changes, cancellations, or last-minute additions
- User asks about news, announcements, or breaking SXSW info
- The query isn't found in the local dataset
- The event date is within 48 hours (things change last minute at SXSW)
Implementation
Quick Start
node scripts/sxsw.ts info # dataset overview
node scripts/sxsw.ts today # today's events
node scripts/sxsw.ts recommend # keynotes & featured sessions
Script Usage
The CLI at scripts/sxsw.ts supports these commands:
# List/filter events
node scripts/sxsw.ts events --date 2026-03-14
node scripts/sxsw.ts events --track "AI"
node scripts/sxsw.ts events --venue "JW Marriott"
node scripts/sxsw.ts events --format "keynote"
node scripts/sxsw.ts events --search "machine learning"
node scripts/sxsw.ts events --search "climate" --date 2026-03-15 --verbose
# Speaker search
node scripts/sxsw.ts speakers --search "Amy Webb"
# Browse
node scripts/sxsw.ts venues
node scripts/sxsw.ts tracks
node scripts/sxsw.ts today
node scripts/sxsw.ts tomorrow
node scripts/sxsw.ts recommend
node scripts/sxsw.ts info
Filters can be combined. Add --verbose for descriptions and speaker details. Add --limit N to cap results.
Key Dates Reference
| Date |
Day |
Notes |
| 2026-03-12 |
Thursday |
Opening day — keynotes, featured sessions begin |
| 2026-03-13 |
Friday |
Full programming, film premieres begin |
| 2026-03-14 |
Saturday |
Peak day — all tracks active |
| 2026-03-15 |
Sunday |
Music showcases ramp up |
| 2026-03-16 |
Monday |
Music festival in full swing |
| 2026-03-17 |
Tuesday |
Final conference sessions, music continues |
| 2026-03-18 |
Wednesday |
Closing day |
Tips for Users
- Ask about specific dates: "What's happening Thursday March 12?"
- Ask about topics: "Any AI panels this week?"
- Ask about people: "When does Mark Rober speak?"
- Ask for recommendations: "What are the must-see keynotes?"
- Ask about venues: "What's at the Convention Center on Saturday?"
- Combine filters: "Film screenings on Friday at the Paramount?"
Response Formatting
- For "what's happening on [date]" queries: group events by time slot, show venue
- For speaker queries: show all their sessions with times and venues
- For track/topic queries: show relevant sessions sorted by date/time
- For "recommend" queries: highlight keynotes, featured sessions, and fireside chats
- Always include the direct schedule.sxsw.com event URL when referencing specific events
- When listing many events, show the most relevant first and mention total count
Austin Local Context
Since the user is likely in Austin during SXSW:
- Convention Center is at 500 E Cesar Chavez St (renamed from Convention Center Blvd)
- JW Marriott, Hilton, Fairmont are the main hotel venues — all walkable downtown
- Music showcases cluster on 6th Street, Red River Cultural District, and Rainey Street
- CapMetro is free during SXSW (Red Line rail + buses)
- Use the capmetro-skill for transit info
- Rideshare pickup/dropoff zones shift during SXSW — check sxsw.com/attend for maps
Error Handling
- If the data files cannot be loaded, report the error and suggest re-running the scraper
- If a search returns no results, suggest broadening the query or trying web search
- If the user asks about something not in the dataset, use web search to find the answer
External Endpoints
| Endpoint |
Data Sent |
Data Received |
| Web search (agent-initiated) |
Search query text |
Search results for schedule changes, cancellations, breaking news |
The skill scripts themselves make no network requests — they read only local JSON data files. However, the skill instructions direct the agent to use its built-in web search as a fallback when local data is insufficient (e.g., last-minute schedule changes, queries not found in the dataset).
Security & Privacy
- No API keys or credentials required
- No external network requests from the skill scripts
- No user data collected or transmitted
- All data is read-only from pre-scraped local JSON files
- Source data is publicly available at schedule.sxsw.com
Trust Statement
This skill reads a pre-scraped copy of the publicly available SXSW 2026 schedule. It makes no network requests, requires no API keys, and stores no user data. The scraped data can be refreshed by running the included scraper.
1---2name: sxsw-skill3description: SXSW 2026 schedule lookup, event search, speaker info, and recommendations for the March 12-18 conference and festivals in Austin, TX. Use when the user asks about SXSW events, sessions, music showcases, film screenings, speakers, venues, or schedule planning.4license: MIT5---6
7# SXSW 2026 Schedule Skill
8
9Real-time SXSW 2026 schedule lookup, event search, speaker info, and recommendations for the March 12-18 conference and festivals in Austin, TX.
10
11## When to Use
12
13- User asks about SXSW 2026 schedule, events, sessions, or speakers
14- User asks "What's happening at SXSW today/tomorrow/on [date]"
15- User wants SXSW recommendations, must-see events, or keynotes
16- User asks about SXSW venue locations or event times
17- User asks about music showcases, film screenings, or comedy events
18- User asks about specific speakers or topics at SXSW
19- User asks about any SXSW 2026 related queries
20- User mentions SXSW, South by Southwest, or the Austin March conference
21
22## Data Sources
23
24The skill uses a **local-first** approach with a pre-scraped schedule dataset:
25
26| Source | Type | Description |
27|--------|------|-------------|
28| `data/sxsw-2026-schedule.json` | Local JSON | Complete schedule with 3,400+ events |
29| `data/sxsw-2026-index.json` | Local JSON | Search index (by date, track, venue, format, speaker, keyword) |
30| Web search | Live | Supplemental — for schedule changes, cancellations, breaking news |
31
32### When to Use Web Search
33
34Supplement the local dataset with web search when:
35- User asks about schedule changes, cancellations, or last-minute additions
36- User asks about news, announcements, or breaking SXSW info
37- The query isn't found in the local dataset
38- The event date is within 48 hours (things change last minute at SXSW)
39
40## Implementation
41
42### Quick Start
43
44```bash
45node scripts/sxsw.ts info # dataset overview
46node scripts/sxsw.ts today # today's events
47node scripts/sxsw.ts recommend # keynotes & featured sessions
48```
49
50### Script Usage
51
52The CLI at `scripts/sxsw.ts` supports these commands:
53
54```bash
55# List/filter events
56node scripts/sxsw.ts events --date 2026-03-14
57node scripts/sxsw.ts events --track "AI"
58node scripts/sxsw.ts events --venue "JW Marriott"
59node scripts/sxsw.ts events --format "keynote"
60node scripts/sxsw.ts events --search "machine learning"
61node scripts/sxsw.ts events --search "climate" --date 2026-03-15 --verbose
62
63# Speaker search
64node scripts/sxsw.ts speakers --search "Amy Webb"
65
66# Browse
67node scripts/sxsw.ts venues
68node scripts/sxsw.ts tracks
69node scripts/sxsw.ts today
70node scripts/sxsw.ts tomorrow
71node scripts/sxsw.ts recommend
72node scripts/sxsw.ts info
73```
74
75Filters can be combined. Add `--verbose` for descriptions and speaker details. Add `--limit N` to cap results.
76
77## Key Dates Reference
78
79| Date | Day | Notes |
80|------|-----|-------|
81| 2026-03-12 | Thursday | Opening day — keynotes, featured sessions begin |
82| 2026-03-13 | Friday | Full programming, film premieres begin |
83| 2026-03-14 | Saturday | Peak day — all tracks active |
84| 2026-03-15 | Sunday | Music showcases ramp up |
85| 2026-03-16 | Monday | Music festival in full swing |
86| 2026-03-17 | Tuesday | Final conference sessions, music continues |
87| 2026-03-18 | Wednesday | Closing day |
88
89## Tips for Users
90
91- Ask about specific dates: "What's happening Thursday March 12?"
92- Ask about topics: "Any AI panels this week?"
93- Ask about people: "When does Mark Rober speak?"
94- Ask for recommendations: "What are the must-see keynotes?"
95- Ask about venues: "What's at the Convention Center on Saturday?"
96- Combine filters: "Film screenings on Friday at the Paramount?"
97
98## Response Formatting
99
100- For "what's happening on [date]" queries: group events by time slot, show venue
101- For speaker queries: show all their sessions with times and venues
102- For track/topic queries: show relevant sessions sorted by date/time
103- For "recommend" queries: highlight keynotes, featured sessions, and fireside chats
104- Always include the direct schedule.sxsw.com event URL when referencing specific events
105- When listing many events, show the most relevant first and mention total count
106
107## Austin Local Context
108
109Since the user is likely in Austin during SXSW:
110- Convention Center is at 500 E Cesar Chavez St (renamed from Convention Center Blvd)
111- JW Marriott, Hilton, Fairmont are the main hotel venues — all walkable downtown
112- Music showcases cluster on 6th Street, Red River Cultural District, and Rainey Street
113- CapMetro is free during SXSW (Red Line rail + buses)
114- Use the capmetro-skill for transit info
115- Rideshare pickup/dropoff zones shift during SXSW — check sxsw.com/attend for maps
116
117## Error Handling
118
119- If the data files cannot be loaded, report the error and suggest re-running the scraper
120- If a search returns no results, suggest broadening the query or trying web search
121- If the user asks about something not in the dataset, use web search to find the answer
122
123## External Endpoints
124
125| Endpoint | Data Sent | Data Received |
126|----------|-----------|---------------|
127| Web search (agent-initiated) | Search query text | Search results for schedule changes, cancellations, breaking news |
128
129The skill scripts themselves make no network requests — they read only local JSON data files. However, the skill instructions direct the agent to use its built-in web search as a fallback when local data is insufficient (e.g., last-minute schedule changes, queries not found in the dataset).
130
131## Security & Privacy
132
133- No API keys or credentials required
134- No external network requests from the skill scripts
135- No user data collected or transmitted
136- All data is read-only from pre-scraped local JSON files
137- Source data is publicly available at schedule.sxsw.com
138
139## Trust Statement
140
141This skill reads a pre-scraped copy of the publicly available SXSW 2026 schedule. It makes no network requests, requires no API keys, and stores no user data. The scraped data can be refreshed by running the included scraper.