Profile My skills Saved Collections Edit profile Submit a skill

Landing Clarity

Audit a landing page or hero section for clarity, jargon, and "curse of knowledge" failures so a first-time visitor understands it in seconds. Use when asked to review, critique, "smell test", or improve a landing page, hero section, product page, or marketing site. Draws on Made to Stick, The Sense of Style, and Don't Make Me Think. Trigger even if the user only pastes a URL, a screenshot, or a block of copy.

modiqo Updated
Marketing & Growth

File contents

Landing page clarity check

When to use

  • Review my landing page for clarity
  • Is this hero section too jargon heavy for a first-time visitor
  • Smell test the copy on our product page
  • Does a stranger understand what we sell in five seconds
  • Critique the headline and subhead on this marketing site
  • "does this landing page make sense to someone outside our industry"

Procedure

  1. Read the page as a stranger with zero context.
  2. List every term a visitor would have to already know.
  3. Score the headline, subhead, and first call to action for plain language.
  4. Return a ranked list of clarity fixes with rewritten copy.

Caveats

Do not assess conversion mechanics, pricing tables, or checkout flows. See references/rubric.md for the scoring rubric.

modiqo/skillrecall/tree/main/tests/fixtures/landing-clarity commit d715bea13c

Browse category

Frequently asked questions

npx skillmds@latest add modiqo/landing-clarity