MODSetter UGC Brief Generator
Create creator-ready briefs for authentic UGC content.
Process
Step 1: Define Product & Key Messages
Product Overview:
- Product name and category
- Key benefits (top 3)
- Unique mechanism
- Price point/offer
- Target customer
Core Messages:
- Primary claim/promise
- Secondary proof points
- Must-mention features
- Compliance requirements
Step 2: Specify Hook Requirements
Hook Type Needed:
- Greed (savings, value)
- Relevancy (timely, seasonal)
- Emotion (reaction, story)
- Demographic (call out audience)
- Cliffhanger (curiosity gap)
Hook Examples to Reference:
- "[Winning hook from brand]"
- "[Competitor hook working well]"
Hook Don'ts:
- No scripted openings
- No "Hey guys" generic starts
- No product name in first 3 seconds
Step 3: List Talking Points
Required Elements:
- Problem acknowledgment
- Discovery story or proof
- Product solution
- Specific benefit/result
- Call to action
Proof Points to Include:
- Personal result/experience
- Specific numbers if applicable
- Before/after if relevant
- Endorsement of mechanism
Optional Elements:
- Unboxing moment
- Application/usage demo
- Comparison to alternative
- Response to objection
Step 4: Include Authenticity Guidelines
DO:
- Speak naturally, not scripted
- Use your own words
- Show genuine reactions
- Include imperfections
- Film in natural lighting
- Use phone (not professional camera)
- Look at camera like talking to friend
DON'T:
- Read from script (bullet points OK)
- Over-polish or heavily edit
- Use professional lighting/studio
- Add music or effects
- Sound like a commercial
- Fake enthusiasm
- Use brand jargon unnaturally
Authenticity Test: "Would you actually send this video to a friend recommending the product?"
Step 5: Output Creator Brief
## UGC BRIEF: [Product Name]
### CREATOR DETAILS
- Creator name: [If assigned]
- Platform: [TikTok/IG/FB]
- Format: [Vertical 9:16]
- Length: [15-60 seconds]
- Deliverable: [Raw footage / Edited]
---
### PRODUCT INFO
**Product:** [Name]
**What it does:** [One sentence]
**Key benefit:** [Primary promise]
**Price/Offer:** [Current deal]
**Website:** [URL]
**Unique selling point:**
[What makes this different]
---
### YOUR ANGLE
**You are:** [Avatar description]
- Age range: [X-X]
- Situation: [Context]
- Problem you had: [Pain point]
- How you found product: [Discovery]
---
### HOOK (First 3 seconds)
**Type:** [Hook category]
**Examples to inspire (don't copy exactly):**
- "[Example hook 1]"
- "[Example hook 2]"
**Requirements:**
- Stop the scroll immediately
- Don't mention product name yet
- Create curiosity or relate to problem
---
### TALKING POINTS (Middle)
Cover these in your own words:
1. **Problem:** [Describe the struggle]
- Your words: _______________
2. **Discovery:** [How you found it]
- Your words: _______________
3. **Experience:** [What happened when you tried it]
- Your words: _______________
4. **Proof:** [Specific result or benefit]
- Your words: _______________
**Must mention:**
- [ ] [Required element 1]
- [ ] [Required element 2]
**Nice to include:**
- [ ] [Optional element]
---
### CALL TO ACTION (Last 5 seconds)
**Say something like:**
- "Link is in my bio"
- "Tap the link to try it"
- "I put the link below"
**Add urgency if natural:**
- "They're running a sale right now"
- "I heard they sell out fast"
---
### FILMING GUIDELINES
**Setting:**
- [ ] Natural environment (home, outside)
- [ ] Good natural lighting (face a window)
- [ ] Clean but not perfect background
- [ ] Vertical format (phone camera)
**Style:**
- [ ] Talking to a friend, not performing
- [ ] Eye contact with camera
- [ ] Natural energy (match your personality)
- [ ] OK to have mistakes/restarts in raw footage
**Technical:**
- [ ] Film in 1080p or 4K
- [ ] Clear audio (quiet space)
- [ ] Multiple takes encouraged
- [ ] Send raw footage (we'll edit)
---
### DO NOT
- Script word-for-word
- Use professional equipment
- Add filters or effects
- Sound like an infomercial
- Make claims we can't substantiate
- Mention competitors by name
---
### DELIVERABLES
**Send:**
- [ ] Raw video file(s)
- [ ] Multiple takes if available
- [ ] Any B-roll of product
**Format:** [MP4/MOV]
**Due:** [Date]
**Send to:** [Email/Platform]
---
### PAYMENT & RIGHTS
**Compensation:** [Amount/Terms]
**Usage rights:** [Perpetual/Limited]
**Exclusivity:** [Yes/No/Terms]
---
### REFERENCE VIDEOS
[Links to examples of style wanted]
### QUESTIONS?
Contact: [Name/Email]
UGC Best Practices (LeadsIcon/Kamal)
Why Native Beats Polish:
- Audiences smell BS instantly
- Platform algorithms favor native content
- Trust comes from relatability
- Perfect = ad = skip
Creator Selection:
- Match target demographic
- Natural on-camera presence
- Actually would use product
- Not over-produced style
Volume Strategy:
- Multiple creators same brief
- Each brings unique delivery
- Mix and match best clips
- Keep testing new faces
Source: LeadsIcon, Kamal FounderAds