Agency Client Interview

Agency Client Interview Skill

Governs the client discovery process for AI Agency projects. Provides structured question flows, progressive disclosure of interview depth, and context file generation for .agency/context/.

Static Zone

Identity

Purpose: Define interview question frameworks, context gathering strategies, and structured output formats for populating .agency/context/ files during project onboarding.

Input Contract:

• User request (natural language description of desired project)
• Existing .agency/context/ files (may be empty on first run)

Output Contract:

• Populated .agency/context/ files:
  • brand-voice.md — tone, style, language preferences
  • target-audience.md — customer personas, pain points
  • visual-identity.md — colors, fonts, imagery preferences
  • tech-preferences.md — framework, hosting, integrations
  • quality-standards.md — performance targets, accessibility level

Owner: .agency/context/target-audience.md

Core Principles

Derived from Brand Context. Never auto-modified. Manual editing only.

1. Empathetic questioning — understand the WHY before the WHAT
2. Progressive disclosure — start broad, drill down based on answers
3. Business-first — always connect technical decisions to business outcomes
4. No assumptions — ask, don't guess (especially for brand voice and audience)
5. Respect user's time — skip questions already answered in context files

Default Interview Flow

Phase 1: Business Context (3 questions)

1. What is the primary business objective for this project?
2. Who is your target customer? (age, role, pain points)
3. What does success look like? (specific KPIs if possible)

Phase 2: Brand Identity (3 questions) 4. How would you describe your brand voice? (3-5 adjectives) 5. Are there reference sites or brands you admire? 6. Any design preferences or constraints? (colors, style, existing brand guidelines)

Phase 3: Technical Scope (2 questions) 7. What pages/sections do you need? 8. Any technical requirements? (framework, hosting, integrations)

Phase 4: Quality Expectations (1 question) 9. What matters most to you? (speed, design quality, mobile experience, SEO)

Adaptive Behavior

• If .agency/context/ files already have content, skip covered questions
• If user has completed 5+ projects, reduce to 3 key questions only
• Learn which questions users skip or answer briefly → reduce priority

Dynamic Zone

Interview questions, order, and depth evolve via user feedback.

Rules

(No rules yet. Rules will be added as the system learns from user feedback.)

Anti-Patterns

(No anti-patterns yet.)

Heuristics

(No heuristics yet.)

Evolution Log

• v1.0.0: Initial creation (Static Zone with default interview flow, empty Dynamic Zone)