Mohit Aggarwal Content Calendar Skill
This skill generates a structured content calendar from brand inputs. It produces ready-to-use calendar entries with topics, formats, channels, and opening hooks — usable for social media, blogs, newsletters, or multi-channel campaigns.
Required Inputs
Ask the user for these if not provided:
- Brand or product name
- Target audience (who are you trying to reach?)
- Primary content goal (awareness / lead gen / retention / thought leadership)
- Channels (e.g. LinkedIn, Instagram, newsletter, blog, X/Twitter)
- Cadence (daily / 3x per week / weekly / monthly)
- Timeframe (e.g. 4 weeks, Q2)
- Brand pillars or themes (optional — if not provided, derive 3 from the product description)
Output Structure
1. Content Pillars (if not provided)
Derive 3–4 content pillars from the brand/product description. Each pillar = a recurring theme that anchors multiple posts. Label each one clearly (e.g. "Pillar 1: Industry Education", "Pillar 2: Product Stories").
2. Calendar Table
Produce a weekly table for each week requested. Format:
| Date | Pillar | Topic | Format | Channel | Opening Hook |
|---|---|---|---|---|---|
| Mon 7 Apr | Education | [Topic title] | Carousel / Article / Short video / Thread | [First sentence or headline of the post] |
Rules:
- Rotate through all pillars across the week — don't stack the same pillar on consecutive days
- Match format to channel norms (e.g. carousels for Instagram, long-form for LinkedIn, threads for X)
- Opening hooks must be specific and scroll-stopping — no generic openers like "Did you know..."
- Flag 1–2 posts per week as "High Priority" — these are the cornerstone pieces worth boosting or repurposing
3. Repurposing Map
For each "High Priority" post, add one repurposing suggestion — e.g. "Turn this LinkedIn article into a newsletter section" or "Clip this video for an Instagram Reel."
Quality Checks
- Every week has balanced pillar distribution
- No two consecutive posts have the same format on the same channel
- Opening hooks are specific (no generic openers)
- Formats match platform norms
- Repurposing map covers all High Priority posts
Anti-Patterns
- Do not fill the calendar with generic topic placeholders — every entry must have a specific, usable topic and hook
- Do not stack the same pillar or format on consecutive days — variety is required
- Do not produce opening hooks that start with "Did you know" or other cliché openers
- Do not ignore channel norms — formats must match the platform (no long-form threads for Instagram)
- Do not skip the repurposing map for High Priority posts
Example Trigger Phrases
- "Build me a 4-week content calendar for [brand]"
- "Create a social media plan for [product launch]"
- "Give me a monthly editorial calendar for my newsletter"
- "Plan my LinkedIn content for the next month"