moonklabs Investor Communications
Every investor interaction is an opportunity to build trust. This skill provides a communication framework that strengthens investor relationships from initial contact through regular updates.
Connectors (Optional)
| Connector | Additional Features |
|---|---|
| CRM | Investor relationship history, prior communication context |
| Draft directly from inbox, track response rates | |
| Data Enrichment | Latest investor activity, portfolio news |
| Knowledge Base | Monthly update history, metric trends |
No connectors? Web research and user input alone create excellent investor communications.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ FUNDRAISE COMMUNICATIONS │
├─────────────────────────────────────────────────────────────────┤
│ Core Features (works standalone) │
│ ✓ Investor context (thesis, portfolio, recent activity) │
│ ✓ Scenario email templates (warm/cold/follow-up/update) │
│ ✓ Day 5/10/21 follow-up cadence │
│ ✓ Monthly investor update template │
├─────────────────────────────────────────────────────────────────┤
│ Enhanced Mode (with tool connections) │
│ + ~~CRM: investor relationship history, communication log │
│ + ~~email: draft from inbox, auto-track responses │
│ + ~~data enrichment: auto-collect latest investor activity │
│ + ~~knowledge base: reference past updates, metric trends │
└─────────────────────────────────────────────────────────────────┘
Getting Started
"Request intro email to [Connector] to introduce us to [Investor]"
"Cold email to [VC Fund] [Partner] - [Sector] investment"
"Follow-up after meeting with [Investor] - share data room"
"Monthly investor update - [Month] performance"
Output Format
Investor Outreach Output
# Investor Outreach: [Investor Name] @ [VC Fund]
**Date Generated:** [Date] | **Scenario:** [Warm intro/Cold/Follow-up] | **Stage:** [Pre-seed/Seed/Series A]
---
## Investor Context
**Target:** [Name], [Title] at [VC Fund]
**Thesis Fit:** [GREEN/YELLOW/RED] - [sector], [stage], [geography]
**Portfolio:** [Similar companies, 2-3]
**Recent Activity:** [Latest investment or news]
**Approach Path:** [Warm intro/shared portfolio/cold]
---
## Email Draft
**To:** [Email]
**Cc:** [Connector email — warm intro only]
**Subject:** [Personalized subject]
---
[Email body]
---
**Subject Alternatives:**
1. [Option 2]
2. [Option 3]
---
## Rationale for This Approach
| Element | Based On |
|---------|----------|
| Opening | [Thesis fit or shared portfolio] |
| Hook | [Market opportunity + our traction] |
| Evidence | [Key metrics or milestone] |
| CTA | [Clear ask: meeting or data room] |
---
## Follow-up Communications
**Day 5 — Soft Reminder:**
[Brief, new angle]
**Day 10 — Add Value:**
[New traction or news]
**Day 21 — Final Touch:**
[Respectful closing]
Monthly Investor Update Output
# Investor Update — [Month]
**Sent:** [Date] | **Audience:** [Existing investors / Prospects / All]
---
## TL;DR
[3-line summary]
- [Key achievement 1]
- [Core metric 2]
- [This month highlight 3]
---
## Key Metrics
| Metric | This Month | Last Month | Change | vs Target |
|--------|-----------|-----------|--------|-----------|
| [Metric 1] | [Value] | [Value] | [+X%] | [90%] |
| [Metric 2] | [Value] | [Value] | [+X%] | [105%] |
| [Metric 3] | [Value] | [Value] | [-X%] | [85%] |
**Interpretation:** [Brief explanation]
---
## This Month's Highlights
1. **[Category: Product/Customer/Team/Funding]**
- [Specific achievement]
- [Impact or meaning]
2. **[Category]**
- [Achievement]
- [Impact]
3. **[Category]**
- [Achievement]
- [Impact]
---
## Challenges & Learning
- **[Challenge 1]:** [Situation] → [Our response] → [Result]
- **[Challenge 2]:** [Situation] → [Our response] → [In progress]
**Transparency:** [Honest about tough situations, but clear on resolution]
---
## Asks for Help
[Concrete, actionable requests — 2-3 items]
- [ ] [Intro request: specific person/company]
- [ ] [Advice request: specific area]
- [ ] [Hiring support: specific role]
---
## Next Month Goals
- [Goal 1] by [Date]
- [Goal 2] by [Date]
- [Goal 3] by [Date]
---
## Thank You
[Genuine gratitude + next update preview]
**Next Update:** [Next month, Day X]
Execution Flow
Step 1: Identify Scenario
Analyze input pattern:
- "introduce us to [Investor]" → Warm intro (forwardable blurb)
- "cold email to [Investor]" → Cold outreach
- "follow up with [Investor]" → Follow-up (post-meeting / no response)
- "monthly update" → Monthly investor update
Step 2: Investor Research (for outreach)
Internally uses investor-research skill:
1. Web search investor background
2. Thesis match (sector/stage/check size/geography)
3. Portfolio analysis (similar companies)
4. Confirm recent activity (investments, news, tweets)
5. Identify approach path (warm intro potential)
Must confirm before writing:
- Investor's investment thesis
- Similar companies in portfolio
- Recent investment activity
- Personalization hook
Step 3: Template Selection & Personalization
Templates by scenario:
1. Warm intro request → Forwardable blurb for connector
2. Cold outreach → Thesis fit + traction
3. Post-meeting follow-up → Discussion recap + next steps
4. No-response follow-up → Day 5/10/21 cadence
5. Monthly update → 7-section structure
Step 4: Message Composition
Investor outreach structure (AIDA + investor context):
SUBJECT: [Personalized, thesis-related, <50 characters]
[Opening: Thesis fit + hook]
[Interest: Market opportunity 1-2 sentences]
[Desire: Our traction + differentiation]
[Action: Clear CTA — meeting or data room]
[Signature]
Monthly update structure:
1. TL;DR (3 lines)
2. Key metrics table
3. Highlights (3-4 items)
4. Challenges & Learning
5. Asks for Help
6. Next Month Goals
7. Thank You
Step 5: Email Delivery
When email connector available:
1. Generate draft with to, subject, body
2. Suggest optimal send time if scheduling available
3. Return draft link
When unavailable:
1. Output email text
2. Note: "Copy to your email client"
Template Library
1. Warm Intro Request (Forwardable Blurb)
Email to Connector:
Subject: Quick intro to [Investor Name] at [VC Fund]?
Hi [Connector Name],
Hope you're doing well! I'm reaching out because we're raising [Amount] [Round]
for [Company], and [Investor Name] at [VC Fund] would be a perfect fit given
[Specific reason: thesis, portfolio similarity].
Would you be open to making an introduction? Happy to send over a forwardable
blurb to make it easy.
Thanks for considering!
[Signature]
Forwardable Blurb:
[Connector Name],
I wanted to introduce you to [Founder Name], founder of [Company].
[Company] is [one-sentence description]. They've achieved [key traction] in [timeframe] and
are currently raising [Amount] [Round].
Given [VC Fund]'s investments in [similar portfolio companies], I thought this
would be highly relevant to your thesis on [Sector].
[Founder], meet [Investor]. [Investor], meet [Founder].
I'll let you two take it from here!
2. Cold Outreach
Subject: [Company] - [Sector] opportunity [thesis keyword]
Hi [Investor Name],
[Personalized opening - mention their recent investment or content].
We're [Company], solving [Problem] for [Customer]. The market is [market size/opportunity],
but current solutions [limitations of existing solutions].
Early traction: [2-3 key metrics] in [timeframe]. We're backed by [existing investors]
and raising [Amount] to [specific goal].
Given [VC Fund]'s thesis on [Sector] and investments like [Portfolio Company],
would love to share more details.
Open to a 15-min intro call this week?
Best,
[Signature]
3. Post-Meeting Follow-up
Subject: Thanks for the meeting - [Company] follow-up
Hi [Investor Name],
Thanks for taking the time yesterday. Great to discuss [Discussion topic].
As requested, here are the materials we discussed:
- Data room: [Link]
- Financial model: [Link]
- [Other requested materials]: [Link]
Quick recap of your questions:
- [Question 1]: [Brief answer + location of detailed materials]
- [Question 2]: [Answer]
[Add any new traction or news mentioned in the meeting]
Looking forward to next steps. Happy to set up a follow-up call or connect
with other partners at [VC Fund].
Best,
[Signature]
4. No-Response Follow-up Sequence
Day 5 — Soft Reminder:
Subject: Re: [Original Subject]
Hi [Investor Name],
Following up on my email from last week. I know you're busy, but wanted
to make sure this didn't get buried.
[One sentence with new angle or update]
Still interested in exploring this together?
Best,
[Signature]
Day 10 — Add Value:
Subject: [Company] update: [New Traction]
Hi [Investor Name],
Quick update since my last email: [Specific new achievement or news].
This reinforces the [market opportunity or our differentiation] we discussed.
If the timing's better now, I'd love to reconnect. If not, happy to keep
you posted on future milestones.
Best,
[Signature]
Day 21 — Final Touch:
Subject: Last follow-up - [Company]
Hi [Investor Name],
I know you're likely swamped, so this will be my last follow-up for now.
If timing doesn't work right now, totally understand. Happy to reconnect
when [specific milestone - e.g., "we hit Series A metrics" or "we launch in Q2"].
Feel free to reach out anytime.
Best,
[Signature]
5. Monthly Investor Update (Full Template)
Subject: [Company] update - [Month] | [Key highlight one-liner]
Hi everyone,
Here's our [Month] update. TL;DR: [3-line summary].
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 Key Metrics
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Metric | This Month | Last Month | Change | vs Target |
|--------|-----------|-----------|--------|-----------|
| [Metric 1] | X | Y | +Z% | 90% |
| [Metric 2] | X | Y | +Z% | 105% |
| [Metric 3] | X | Y | -Z% | 85% |
[Brief interpretation 2-3 sentences]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🚀 Highlights
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Product
- [Specific achievement]
- [Impact]
2. Customers
- [Achievement]
- [Impact]
3. Team
- [Achievement]
- [Impact]
4. Funding
- [Current runway]
- [Burn rate]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ Challenges & Learning
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- [Challenge 1]: [Situation] → [Response] → [Result]
- [Challenge 2]: [Situation] → [Response] → [In progress]
[Transparent but clear on resolution]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🙏 Asks for Help
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Concrete, actionable requests]
- [ ] [Intro: specific person/company]
- [ ] [Advice: specific area]
- [ ] [Hiring: specific role]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎯 Next Month Goals
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- [Goal 1] by [Date]
- [Goal 2] by [Date]
- [Goal 3] by [Date]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thanks for your continued support. Always happy to discuss any of this
in more detail.
Next update: [Next month Day X]
Best,
[Signature]
Communication Cadence
During Active Fundraise
Week 1: Initial Outreach
Day 0: Send first email
Day 5: First follow-up (if no response)
Day 10: Second follow-up (if no response)
Week 3-4: Meeting Phase
Day 0: Follow-up immediately after meeting (within 24 hours)
Day 3: Additional materials or answer questions
Day 7: Partner meeting or propose next steps
During Due Diligence (DD):
- Requested materials: provide within 24-48 hours
- Weekly: check-in on progress
- Important news: share immediately
Post-Investment
Monthly Updates:
- Same date each month (e.g., first Friday of every month)
- Maintain consistent format
- Transparent on both wins and challenges
Quarterly Deep Dives:
- Once per quarter: strategy review, OKR check
- 1 week before board meeting: share materials
Ad-hoc Communications:
- Major milestone: share immediately
- Crisis: notify within 24 hours
- Good news: share immediately (morale boost)
Email Style Guide
Investor Communication Principles
- Concise but specific — Busy investors skim. Lead with highlights, detail via links.
- Data-driven — Concrete numbers and metrics over subjective claims.
- Transparent — Share good and difficult news honestly. Trust is built on candor.
- Actionable asks — Specific requests over vague "help us out."
Tone & Style
Good Example:
We hit $50K MRR this month (up 40% MoM). Key driver: enterprise upsells
from 3 existing customers ($15K → $30K ACV).
Challenge: Sales cycle for new logos stretched to 45 days (vs 30-day target).
Testing new demo approach with [specific action].
Poor Example:
Things are going great this month! We're seeing really strong growth and
customers love the product. A few challenges here and there but we're
working hard to solve them.
Language to Avoid
Phrases to skip: "explosive growth", "game-changer", "revolutionary", "in progress", "coming soon" Use instead: Concrete numbers, dates, growth rates, customer quotes, comparative metrics
Formatting Rules
- No markdown in email — No asterisks (bold) or headers (##) in email. Plain text only.
- Short paragraphs — Max 2-3 sentences per paragraph. Whitespace aids readability.
- Visual separators — Use Unicode or plain-text dividers (━━━━).
- Tables for metrics — Organize metrics in simple text tables.
Stage-Specific Considerations
Pre-seed/Seed: Vision + team focus, early traction, relationship-driven Series A+: Emphasize data + metrics, unit economics, consistent format Korean VC: Slightly formal tone, warm intro preference, expect quick responses
What Not To Do
Mistakes to avoid:
- Lengthy company introduction, excessive technical detail
- Only highlight wins, make excuses or shift blame
- Pushy follow-ups ("need decision by end of week")
- Multiple CTAs at once, vague "in progress" updates
Recommended instead:
- One-sentence company description + 2-3 key traction points
- Balance wins and challenges + learning and response plan
- Add-value follow-ups + respectful tone
Related Skills
Skills that pair well with this one:
- investor-research — Write customized email after investor research
- deal-sourcing — Cold outreach after discovering new investors
- fundraising-process — Communication timing across entire fundraising process
- pitch-craft — Use pitch deck content in email summaries
- financial-modeling — Extract metrics for monthly updates
Examples
Example 1: Warm Intro Request
Input: "Request intro to Partner Kim Chul-soo at Seoul Investment Partners - our co-investor Lee Young-hee is the connector"
Output:
# Investor Outreach: Chul-soo Kim @ Seoul Investment Partners
## Investor Context
**Target:** Chul-soo Kim, Partner at Seoul Investment Partners
**Thesis Fit:** GREEN - B2B SaaS, Seed stage, Korean market
**Portfolio:** Similar Company X, Similar Company Y
**Recent Activity:** 3 B2B SaaS investments in Q4 last year
**Approach Path:** Warm intro (co-investor Lee Young-hee)
---
## Email Draft (to Connector)
**To:** lee.younghee@earlystage.vc
**Subject:** Introduction request to Partner Kim Chul-soo
---
Young-hee, hello!
We're raising 2 billion won for our Seed round, and Partner Kim Chul-soo at Seoul Investment Partners
seems like a perfect fit. Your portfolio includes [Similar Company X] in a similar sector, and
this aligns perfectly with your B2B SaaS investment thesis.
Would an introduction be possible? I'm attaching a forwardable blurb below.
Thanks!
---
## Forwardable Blurb
Young-hee,
I'd like to introduce you to [Founder Name], CEO of [Company].
[Company] is [one-sentence description]. They've achieved [key traction] over the last 6 months and
are currently raising 2 billion won for their Seed round.
Looking at Seoul Investment Partners' investment in [Similar Portfolio Company], this is
a perfect match for your B2B SaaS thesis.
[Founder], meet Partner Kim Chul-soo.
[Founder], meet Lee Young-hee.
I think you two should take it from here!
Example 2: Monthly Investor Update
Input: "Create November investor update - MRR 50M won (+25%), DAU 12K (+18%), 3 new enterprise customers"
Output:
Subject: [Company] November Update | MRR 50M Won Achieved 🚀
Hi everyone,
November update. TL;DR:
- MRR 50M won achieved (+25% MoM)
- 3 new enterprise customers (total 8)
- 2 engineers joined (team now 12)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
📊 Key Metrics
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
| Metric | November | October | Change | vs Target |
|--------|----------|---------|--------|-----------|
| MRR | 50M | 40M | +25% | 100% ✓ |
| DAU | 12K | 10.2K | +18% | 95% |
| Enterprise Customers | 8 | 5 | +60% | 110% ✓ |
| Churn | 2.5% | 3.1% | -19% | Improving |
MRR target achieved. DAU expected to accelerate next month with new feature launch.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🚀 Highlights
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
1. Product
- Enterprise dashboard launch → 3 enterprise customers converted immediately
- API performance improved 40%
2. Customers
- [Large Company A] pilot confirmed (starts January)
- NPS improved from 65 to 72
3. Team
- 2 senior backend engineers joined (ex-Naver, Kakao)
- Final interviews underway with 3 CTO candidates
4. Funding
- Current runway: 14 months
- Burn rate: 50M won/month (stable)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
⚠️ Challenges & Learning
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- Enterprise sales cycle longer than expected (45 days → 60 days):
→ Standardizing POC process, implementation starting next month
- Early user activation 70% → target 80% shortfall:
→ Started A/B testing onboarding flow, results expected in 2 weeks
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🙏 Asks for Help
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- [ ] Recommend Head of Sales candidate with enterprise sales experience
- [ ] Intro to [Large Company B] decision maker (POC pitch in progress)
- [ ] Series A prep: mentoring or mock pitch opportunity
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
🎯 December Goals
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
- MRR 65M won by 12/31
- [Large Company A] pilot kickoff
- CTO hire completed
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Thank you for your continued support. Always happy to discuss any of this in detail.
Next update: January 5
Thanks,
[Founder Name]
Tips
Consistency builds trust — Send monthly updates on the same date, in the same format.
Transparency is not a double-edged sword — Share challenges honestly, but always include your response plan.
Data is story material — Don't just list numbers; provide context on why they matter.
Make asks specific — "Can you help?" is less actionable than "Can you intro me to person Y at company X?"
Good news immediately, bad news even faster — Fast communication during crises maintains trust.
Follow-ups add value — "Did you see my email?" is less effective than "New traction update to share."
Day 5/10/21 rhythm — Don't follow up more than 3 times on no response. Timing may not be right.
Use CRM — When ~~CRM is connected, track all communications to maintain relationship history.
Email is the tip of the iceberg — Investor relationships are built beyond email. Events, intros, and consistent updates are key.
Templates are starting points — Adapt these templates to your style and company context.