mphaxise Market Map
Use this skill when the user wants to understand a market, category, competitive landscape, or opportunity space.
This is a Praneet-specific hand-port enhancement. It combines founder strategy, research synthesis, and responsible design framing.
Workflow
- Define the market boundary and user need.
- Segment the market:
- customer types
- buyer versus user
- jobs to be done
- budget owner
- underserved populations
- Map players:
- incumbents
- startups
- open source or community projects
- substitutes and non-consumption
- Identify opportunity:
- wedge
- distribution path
- timing catalyst
- differentiated product insight
- likely barriers
- Add social and ethical context:
- who benefits
- who bears risk
- data, labor, attention, or environmental externalities
- Produce an action-oriented map:
- category thesis
- strongest opportunities
- next research questions
- recommended experiments
Guardrails
- Browse for current markets unless the user provides fresh source material.
- Distinguish facts, estimates, and hypotheses.
- Do not ignore social impact just because the market looks attractive.