Kelly Lead Funnel

Deal Sourcing Funnel

Overview

Kelly Lead Funnel is a Busabase Cloud App-in-Skill. Its canonical product surface is the AirApp in Busabase, not a separate local-data product. The same Hono source supports an explicitly requested local preview with OAuth connection bootstrap. It gives a BD/sourcing team a kanban board plus a per-lead detail panel to triage merchant/business financing leads (merchant cash advance, revenue-based financing, or similar) for any lender or investment fund: move a lead's stage, reject with a reason, and leave notes — all direct, immediate writes to Busabase.

This is a control-panel/kanban App-in-Skill, not a review-then-approve queue: there is no AI-authored draft to approve and no separate execute/decisions step. The score and suggested next action are computed by a documented rule-based function (content/kelly-lead-funnel-app/app/js/lead-funnel-model.js, ported from the retired lib/scoring.ts); the human sourcing-team operator makes every stage/reject/note decision directly in the kanban UI, the same way kelly-crm's kanban stage moves work.

Default behavior is AirApp-first. Unless the user explicitly asks only for explanation, give the user the clickable AirApp URL. Start localhost only when local preview/debugging is explicitly requested; it uses the same Busabase resources and never offers another data provider. Use chat-only mode only when the user says "纯聊天", "chat only", "不要打开 UI", or similar.

Mandatory Dependencies

1. Read and follow $kelly-app-skill-creator for product behavior, visual quality, responsive layout, and the complete canonical content/kelly-lead-funnel-app/ artifact.
2. Read and follow $busabase for connection, target Space, node discovery, ChangeRequests, review, and merge behavior.
3. Read and follow $busabase-app-creator for resource modeling, AirApp runtime limits, security, validation, and deployment.

If a dependency is unavailable, preserve this skill's artifact and product contracts, stop before the unavailable Busabase operation, and report the exact missing dependency. Do not invent a second data backend.

App UI Screenshots

Boundary

• Deterministic, rule-based lead-quality score only (content/kelly-lead-funnel-app/app/js/lead-funnel-model.js). NEVER call an LLM to score, rank, or auto-reject a lead.
• The AirApp reads and writes its own Busabase Bases only; it never sends outreach, emails, signs term sheets, disburses funds, or touches any external system. There is no trusted execute/handoff script — the direct kanban writes (stage move, reject, note) are the full extent of what happens.
• Generic, brand-neutral tool: never hardcode or reference a specific real company, lender, or fund name in code, templates, or docs.
• Treat lead financial data as sensitive. Never commit real lead data, a local credential file, or Busabase secrets.

Busabase Resources

Two Bases under one application Folder (kelly-lead-funnel), declared in content/kelly-lead-funnel-app/app/js/config.js and the generated template sidecars under content/:

• leads: one row per merchant/business lead — brand name, category, city, store count, est. monthly revenue, lead source, data verifiability, funnel stage, rejection-reason, notes (JSON array), and stage-history (JSON array). score/score_breakdown/suggested_action are never stored — they are pure/derived from these fields plus the fund's scoring_criteria and recomputed on every read, so a criteria change is reflected immediately with no staleness to manage. Stage moves, rejections, and notes are written directly onto the lead's own record by the human sourcing-team operator in the kanban board.
• settings: sanitized fund profile and scoring-criteria config (no secrets), one row keyed by kind.

Resources provision lazily through an idempotent Busabase ChangeRequest the first time the app runs in a Space; see references/lead-schema.md for exact field shapes.

Scoring

content/kelly-lead-funnel-app/app/js/lead-funnel-model.js (scoreLead) computes a deterministic 0-100 score from four weighted, explainable factors — chain-size fit (30), revenue-scale fit (30), category risk (25), and data verifiability (15) — against the fund's scoring_criteria (ideal store-count band, ideal monthly-revenue band, category risk tiers). suggestNextAction maps the score and stage to a deterministic next step. Every point on the 0-100 scale is explained by a score_breakdown row (factor, weight, contribution, rationale) so the UI can show a transparent breakdown, never a bare number.

Direct Kanban Actions

All human actions write straight onto the lead's own Busabase record through busabase-sdk, exactly like kelly-crm's kanban stage moves — there is no approval queue and no separate decisions bucket:

• Move stage: advance a lead through New → Data-Verified → Scored → Term-Sheet-Ready. Appends a stage-history entry.
• Reject: move a lead to rejected. Always requires a reason, which is stored on the lead and also recorded in stage-history.
• Add note: append a timestamped note to the lead.

From a standalone local preview the write merges immediately (trusted operator); from the deployed AirApp it creates a pending ChangeRequest for the trusted process to merge, per the AirApp boundary in $busabase-app-creator.

Demo Mode

• ?demo=1 or ?demo=board opens a deterministic, fully offline mock pipeline (21 leads across all 5 stages, ported verbatim from the retired lib/mock-leads.ts) for documentation and screenshots.
• ?demo=lead opens the first lead's detail pane; ?demo=settings opens Help & Settings.
• lang=en or lang=zh forces UI chrome language for screenshots.
• Demo mode never reads or writes Busabase and never claims a real connection; demo actions (move/reject/note) are read-only and raise an error if attempted.

UI language: English and Chinese chrome with Auto default.

Local App

Default behavior is AirApp-first — give the user the clickable AirApp URL. Start pnpm --dir content/kelly-lead-funnel-app dev only when local preview/debugging is explicitly requested.

Views

• #/board: funnel summary header + kanban across all 5 stages.
• #/board/<stage>: single-stage filtered list (used by the human-attention shortcuts for New / Scored / Rejected).
• #/leads/<id>: score breakdown, suggested next action, notes, stage-move buttons, reject-with-reason.
• #/settings: sanitized fund profile and scoring-criteria summary.

Completion Criteria

Finish only when:

• the skill contains the complete canonical content/kelly-lead-funnel-app/ project and pnpm --dir content/kelly-lead-funnel-app dev remains supported;
• all persistent config, state, and domain data use busabase-sdk and the declared resource map — no local JSON, browser storage, or provider choice;
• Vault values and API credentials never reach browser-visible surfaces;
• local setup offers Cloud/custom URL OAuth plus the explicit Demo path, while a deployed AirApp uses its ambient session;
• Board, lead detail, and Help & Settings render on desktop and phone widths;
• pnpm --dir content/kelly-lead-funnel-app run check and node --test pass.

Stop Conditions

Stop before consequential Busabase mutation when the target Space is ambiguous, the current user lacks permission, or a same-slug resource is not application-owned. Never send outreach, sign a term sheet, or move money from the AirApp.