Marketing Landing Page
Use this skill when the page exists to convert a specific campaign intent: signup, download, demo request, waitlist, registration, or lead capture.
Goal: keep the page single-minded. Every section should remove one objection or strengthen one reason to convert.
Conversion model
Before building, define:
- one audience
- one offer
- one primary CTA
- one strongest proof source
If the page has multiple goals, split the page or downgrade secondary actions.
Default sequence
- Hero: promise, audience fit, CTA, proof teaser
- Why now: pain, change, or opportunity
- Offer detail: what the visitor gets and how it works
- Proof: results, logos, testimonials, or product evidence
- Friction removal: FAQ, pricing cue, timeline, or requirements
- Final CTA: repeat the action with reduced hesitation
Hero rules
- State the benefit fast.
- Keep the CTA visible without scrolling.
- Show one dominant visual or one product demonstration, not both competing equally.
- Use supporting proof near the CTA if trust is the main blocker.
- Minimize top navigation unless the campaign requires exploration.
CTA rules
- Use one label consistently across the page.
- Repeat the CTA after each major proof or explanation block.
- Match the CTA to effort: "Book demo" and "Start free" are not interchangeable.
- If a form is above the fold, keep it short and explain what happens next.
Content rules
- Write to a specific problem, not to "everyone".
- Replace abstract claims with concrete outcomes.
- Use sections to handle objections one at a time.
- Put technical detail below value and proof unless the audience is highly technical.
Reject these failures
- Website-style nav with too many exits
- Multiple competing CTAs
- Long feature grids with no proof
- Testimonial quotes with no role, company, or context
- Forms that ask for more than the offer justifies
Final checks
- Can the visitor understand the offer in under five seconds?
- Is the primary CTA obvious in every major section?
- Does each section either explain, prove, or reduce friction?
1---2name: marketing-landing-page3description: Use when the task is to design a campaign page, 营销落地页, launch page, feature promotion page, webinar signup page, or lead generation page. Focus on one conversion goal, persuasive sequencing, proof, CTA rhythm, and low-friction form design.4---56# Marketing Landing Page78Use this skill when the page exists to convert a specific campaign intent: signup, download, demo request, waitlist, registration, or lead capture.910Goal: keep the page single-minded. Every section should remove one objection or strengthen one reason to convert.1112## Conversion model1314Before building, define:1516- one audience17- one offer18- one primary CTA19- one strongest proof source2021If the page has multiple goals, split the page or downgrade secondary actions.2223## Default sequence24251. Hero: promise, audience fit, CTA, proof teaser262. Why now: pain, change, or opportunity273. Offer detail: what the visitor gets and how it works284. Proof: results, logos, testimonials, or product evidence295. Friction removal: FAQ, pricing cue, timeline, or requirements306. Final CTA: repeat the action with reduced hesitation3132## Hero rules3334- State the benefit fast.35- Keep the CTA visible without scrolling.36- Show one dominant visual or one product demonstration, not both competing equally.37- Use supporting proof near the CTA if trust is the main blocker.38- Minimize top navigation unless the campaign requires exploration.3940## CTA rules4142- Use one label consistently across the page.43- Repeat the CTA after each major proof or explanation block.44- Match the CTA to effort: "Book demo" and "Start free" are not interchangeable.45- If a form is above the fold, keep it short and explain what happens next.4647## Content rules4849- Write to a specific problem, not to "everyone".50- Replace abstract claims with concrete outcomes.51- Use sections to handle objections one at a time.52- Put technical detail below value and proof unless the audience is highly technical.5354## Reject these failures5556- Website-style nav with too many exits57- Multiple competing CTAs58- Long feature grids with no proof59- Testimonial quotes with no role, company, or context60- Forms that ask for more than the offer justifies6162## Final checks6364- Can the visitor understand the offer in under five seconds?65- Is the primary CTA obvious in every major section?66- Does each section either explain, prove, or reduce friction?
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