mshadmanrahman Content Engine Skill
Takes a core idea, insight, or draft and produces platform-adapted content for the full distribution stack.
When to Activate
- User says "content engine", "repurpose this", "cross-post"
- User says "adapt for LinkedIn", "turn this into a thread"
- User wants to generate content from a meeting, project update, or insight
- User says "/content-engine"
Input
The user provides ONE of:
- A core idea or thesis: "Write about why 85% of experiments fail"
- An existing draft: Substack post to repurpose across platforms
- A meeting/project insight: "The Heimdall cost savings story"
- A content calendar request: "Plan this week's content"
Execution
Step 1: Identify Core Message
Extract or confirm the single core message. Every platform adaptation serves this one idea.
Step 2: Generate Platform Variants
Produce content for each requested platform. Default: all platforms unless user specifies.
See references/platform-specs.md for character limits, formats, and posting guidance per platform.
Step 3: Apply Writing Style
ALL output goes through the writing-style skill. Load references/voice-attributes.md and references/anti-patterns.md from the writing-style skill.
Step 4: Present
Show all variants in conversation. Group by platform with clear headers.
Platform Hierarchy
When repurposing a Substack post:
- Substack (long-form, the canonical version)
- LinkedIn (professional insight, 100-300 words)
- X/Twitter (hook + thread or single post)
- TikTok (script for talking head or voiceover, 30-60 seconds)
When starting from a short insight:
- Write the LinkedIn post first (forces concision)
- Expand to Substack if the idea has depth
- Compress to X
- Script for TikTok if visual
Content Calendar
When the user asks for a content plan, use templates/content-calendar.md as the structure.
Rules
- Every piece must pass the writing-style quality gate
- No semicolons, no em dashes (enforced across all platforms)
- LinkedIn posts: no hashtag spam (max 3, at the bottom)
- X threads: each tweet must stand alone (someone might only see one)
- Substack: always include a TLDR after the hook
- TikTok: write a script, not an essay. Include visual/action cues.
- Brand voice: "Product Field Notes" for Substack. Personal brand everywhere else.
Relationship to Other Skills
/writing-style: Applied to ALL content output/post-meeting: Can feed meeting insights into content engine/pulse: Project updates can become content ("building in public" posts)