Wf B2b Sales Pipeline

B2B Sales Pipeline Workflow

Build a complete B2B marketing-to-sales pipeline.

Pre-Flight

Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first — this is critical for B2B where positioning drives everything.

Phase 1: Revenue Operations Foundation

Step 1A — RevOps Setup

Invoke revops:

• Lead lifecycle stages (Subscriber → MQL → SQL → Opportunity → Customer)
• Lead scoring model (demographic + behavioral signals)
• Routing rules (which leads go to which reps/teams)
• Marketing-to-sales handoff criteria
• CRM automation specs

Step 1B — Pricing & Packaging

Invoke pricing-strategy (if not already set):

• Tier structure aligned to B2B buying motion
• Enterprise vs. self-serve packaging
• Annual vs. monthly, per-seat vs. usage

Gate: User approves lifecycle stages, scoring model, and pricing.

Phase 2: Sales Collateral

Step 2A — Sales Enablement Suite

Invoke sales-enablement to create:

• Pitch deck (slide-by-slide outline)
• One-pager / leave-behind
• Objection handling document
• Demo script / talk track
• ROI calculator framework
• Buyer persona cards

Step 2B — Competitor Battle Cards

Invoke competitor-alternatives:

• "Us vs. Them" comparison pages
• "Alternatives to [Competitor]" pages
• Feature matrices with honest positioning
• Internal battle cards for sales team

Step 2C — Schema for Sales Pages

Invoke schema-markup for:

• Product, FAQ, and Organization schema on key pages

Gate: User reviews collateral before outbound begins.

Phase 3: Outbound Engine

Step 3A — Cold Email Sequences

Invoke cold-email for each ICP segment:

• Initial outreach email (3 angle variations)
• 3-5 touch follow-up sequence per variation
• Subject line alternatives
• Personalization framework by signal type

Step 3B — Email Nurture (Inbound Leads)

Invoke email-sequence for:

• MQL nurture sequence (education → demo request)
• Post-demo follow-up sequence
• Stalled deal re-engagement sequence

Step 3C — Social Selling Content

Invoke social-content focused on:

• LinkedIn thought leadership for sales team
• Content that supports outbound conversations
• Case study and proof point distribution

Phase 4: Measurement & Optimization

Step 4A — Pipeline Analytics

Invoke analytics-tracking:

• Pipeline stage conversion rates
• Lead source attribution
• Email engagement metrics
• Sales cycle length tracking

Step 4B — A/B Testing

Invoke ab-test-setup:

• Cold email subject line tests
• Landing page variations for demo requests
• Pricing page experiments

Skill Chain Summary

Foundation:   revops → pricing-strategy
Collateral:   sales-enablement → competitor-alternatives → schema-markup
Outbound:     cold-email → email-sequence → social-content
Measurement:  analytics-tracking → ab-test-setup

Rules

• RevOps (Phase 1) must come first — it defines the pipeline that everything else feeds.
• Collateral (Phase 2) before outbound (Phase 3) — don't start emailing without materials.
• If user only needs outbound emails, can skip to Phase 3 but recommend Phase 2.
• Cold email sequences should have at least 3 angle variations per ICP.