Pp Clarity

PP Clarity — Printing Press CLI

Prerequisites: Install the CLI

This skill drives the clarity-pp-cli binary. You must verify the CLI is installed before invoking any command from this skill. If it is missing, install it first:

1. Install via the Printing Press installer. It defaults binaries to $HOME/.local/bin on macOS/Linux and %LOCALAPPDATA%\Programs\PrintingPress\bin on Windows:

   npx -y @mvanhorn/printing-press-library install clarity --cli-only
   

2. Verify: clarity-pp-cli --version
3. Ensure the reported install directory is on $PATH for the agent/runtime that will invoke this skill.

If the npx install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.6 or newer):

go install github.com/mvanhorn/printing-press-library/library/marketing/clarity/cmd/clarity-pp-cli@latest

If --version reports "command not found" after install, the runtime cannot see the binary directory on $PATH. Do not proceed with skill commands until verification succeeds.

When to Use This CLI

Use this CLI when you need to add, review, or explain Microsoft Clarity browser instrumentation. It is strongest for generating snippets and auditing local HTML; it is not a replacement for the Clarity dashboard.

When Not to Use This CLI

Do not activate this CLI for requests that require creating, updating, deleting, publishing, commenting, upvoting, inviting, ordering, sending messages, booking, purchasing, or changing remote state. This printed CLI exposes read-only commands for inspection, export, sync, and analysis.

Unique Capabilities

These capabilities aren't available in any other tool for this API.

Instrumentation authoring

• snippet install — Render a complete Clarity tracking snippet for a project ID, plus focused snippets for every documented client API call.

  Use this when adding Clarity to a site or handing implementation-ready code to another agent.

  clarity-pp-cli snippet install abc123 --format html
  

Instrumentation review

• audit html — Inspect an HTML file for a Clarity tag script, masking attributes, and common window.clarity client API calls.

  Use this before shipping page changes that are supposed to include Clarity instrumentation.

  clarity-pp-cli audit html ./index.html --json --select found_project_id,calls
  

Command Reference

tag — Inspect the Microsoft Clarity tracking tag script

• clarity-pp-cli tag <project_id> — Fetch the Clarity tracking tag script for a project ID

Hand-written commands

• clarity-pp-cli snippet install — Render the tracking snippet for a Clarity project ID
• clarity-pp-cli snippet consent — Render the Cookie consent client API call
• clarity-pp-cli snippet identify — Render the custom identifiers client API call
• clarity-pp-cli snippet set — Render the custom tags client API call
• clarity-pp-cli snippet event — Render the custom event client API call
• clarity-pp-cli snippet upgrade — Render the session-priority client API call
• clarity-pp-cli snippet mask — Render Clarity mask or unmask HTML attributes
• clarity-pp-cli audit html — Check an HTML file for a Clarity install snippet and client API calls
• clarity-pp-cli insights live — Fetch Microsoft Clarity Data Export API live insights

Finding the right command

When you know what you want to do but not which command does it, ask the CLI directly:

clarity-pp-cli which "<capability in your own words>"

which resolves a natural-language capability query to the best matching command from this CLI's curated feature index. Exit code 0 means at least one match; exit code 2 means no confident match — fall back to --help or use a narrower query.

Recipes

Install Clarity

clarity-pp-cli snippet install abc123 --format html

Produces the tracking snippet that belongs in the page head.

Add a custom event

clarity-pp-cli snippet event newsletterSignup

Produces the documented event call for a named user action.

Audit only high-gravity fields

clarity-pp-cli audit html ./index.html --json --select found_project_id,calls,mask_count,unmask_count

Narrows audit output for agent consumption.

Auth Setup

Client-side snippet commands only need the public Clarity project ID.

For Data Export API reads, set a token in the environment. Do not paste token values into chat or commit them to files:

export PP_CLARITY_API_TOKEN="..."
clarity-pp-cli insights live --days 1 --dimension OS --json

For local agent testing, prefer the local token file:

mkdir -p ~/.config/clarity-pp-cli
printf '%s' 'YOUR_TOKEN_HERE' > ~/.config/clarity-pp-cli/api-token
chmod 600 ~/.config/clarity-pp-cli/api-token

The command also accepts MICROSOFT_CLARITY_API_TOKEN, CLARITY_API_TOKEN, or PP_CLARITY_API_TOKEN_FILE.

Run clarity-pp-cli doctor to verify setup.

Agent Mode

Add --agent to any command. Expands to: --json --compact --no-input --no-color --yes.

• Pipeable — JSON on stdout, errors on stderr

• Filterable — --select keeps a subset of fields. Dotted paths descend into nested structures; arrays traverse element-wise. Critical for keeping context small on verbose APIs:

  clarity-pp-cli tag mock-value --agent --select id,name,status
  

• Previewable — --dry-run shows the request without sending

• Offline-friendly — sync/search commands can use the local SQLite store when available

• Non-interactive — never prompts, every input is a flag

• Read-only — do not use this CLI for create, update, delete, publish, comment, upvote, invite, order, send, or other mutating requests

Response envelope

Commands that read from the local store or the API wrap output in a provenance envelope:

{
  "meta": {"source": "live" | "local", "synced_at": "...", "reason": "..."},
  "results": <data>
}

Parse .results for data and .meta.source to know whether it's live or local. A human-readable N results (live) summary is printed to stderr only when stdout is a terminal — piped/agent consumers get pure JSON on stdout.

Agent Feedback

When you (or the agent) notice something off about this CLI, record it:

clarity-pp-cli feedback "the --since flag is inclusive but docs say exclusive"
clarity-pp-cli feedback --stdin < notes.txt
clarity-pp-cli feedback list --json --limit 10

Entries are stored locally at ~/.clarity-pp-cli/feedback.jsonl. They are never POSTed unless CLARITY_CLIENT_FEEDBACK_ENDPOINT is set AND either --send is passed or CLARITY_CLIENT_FEEDBACK_AUTO_SEND=true. Default behavior is local-only.

Write what surprised you, not a bug report. Short, specific, one line: that is the part that compounds.

Output Delivery

Every command accepts --deliver <sink>. The output goes to the named sink in addition to (or instead of) stdout, so agents can route command results without hand-piping. Three sinks are supported:

Unknown schemes are refused with a structured error naming the supported set. Webhook failures return non-zero and log the URL + HTTP status on stderr.

Named Profiles

A profile is a saved set of flag values, reused across invocations. Use it when a scheduled agent calls the same command every run with the same configuration - HeyGen's "Beacon" pattern.

clarity-pp-cli profile save briefing --json
clarity-pp-cli --profile briefing tag mock-value
clarity-pp-cli profile list --json
clarity-pp-cli profile show briefing
clarity-pp-cli profile delete briefing --yes

Explicit flags always win over profile values; profile values win over defaults. agent-context lists all available profiles under available_profiles so introspecting agents discover them at runtime.

Exit Codes

Argument Parsing

Parse $ARGUMENTS:

1. Empty, help, or --help → show clarity-pp-cli --help output
2. Starts with install → ends with mcp → MCP installation; otherwise → see Prerequisites above
3. Anything else → Direct Use (execute as CLI command with --agent)

MCP Server Installation

1. Install the MCP server:

   go install github.com/mvanhorn/printing-press-library/library/marketing/clarity/cmd/clarity-pp-mcp@latest
   

2. Register with Claude Code:

   claude mcp add clarity-pp-mcp -- clarity-pp-mcp
   

3. Verify: claude mcp list

Direct Use

1. Check if installed: which clarity-pp-cli If not found, offer to install (see Prerequisites at the top of this skill).
2. Match the user query to the best command from the Unique Capabilities and Command Reference above.
3. Execute with the --agent flag:

   clarity-pp-cli <command> [subcommand] [args] --agent
   

4. If ambiguous, drill into subcommand help: clarity-pp-cli <command> --help.