Pp Stackadapt

StackAdapt — Printing Press CLI

Prerequisites: Install the CLI

This skill drives the stackadapt-pp-cli binary. You must verify the CLI is installed before invoking any command from this skill. If it is missing, install it first:

1. Install via the Printing Press installer. It defaults binaries to $HOME/.local/bin on macOS/Linux and %LOCALAPPDATA%\Programs\PrintingPress\bin on Windows:

   npx -y @mvanhorn/printing-press-library install stackadapt --cli-only
   

2. Verify: stackadapt-pp-cli --version
3. Ensure the reported install directory is on $PATH for the agent/runtime that will invoke this skill.

If the npx install fails (no Node, offline, etc.), fall back to a direct Go install (requires Go 1.26.6 or newer):

go install github.com/mvanhorn/printing-press-library/library/marketing/stackadapt/cmd/stackadapt-pp-cli@latest

If --version reports "command not found" after install, the runtime cannot see the binary directory on $PATH. Do not proceed with skill commands until verification succeeds.

When to Use This CLI

Use this CLI to analyze StackAdapt campaigns you already run: check pacing against budget, find under-performing or non-delivering campaigns, spot CTR/spend drift, and pull delivery reports. It is the right tool for read-only reporting and analysis, especially for agents and scripts that want JSON output.

Anti-triggers

Do not use this CLI for:

• Creating, editing, pausing, or deleting campaigns, ads, or segments — this CLI is read-only; use the StackAdapt UI or the official SDK.
• Uploading audiences or creatives — out of scope.
• Real-time bidding or pixel firing — not what this CLI does.

Unique Capabilities

These capabilities aren't available in any other tool for this API.

Pacing & delivery observatory

• pacing — See which campaigns are under- or over-pacing against their budget, not just current spend.

  Reach for this to catch campaigns that will overspend or underdeliver before the budget cycle ends.

  stackadapt-pp-cli pacing --advertiser adv_123 --agent
  

• delivery-drift — Track CTR, CPM, and spend drift week-over-week for a campaign and flag when performance degrades.

  Reach for this to catch a slowly degrading campaign before it wastes budget.

  stackadapt-pp-cli delivery-drift --advertiser adv_123 --days 7 --agent
  

Audience & efficiency

• bottleneck — Rank the highest-spend campaigns by worst ROAS or CPA, with a reason column.

  Reach for this to find where ad budget is being wasted.

  stackadapt-pp-cli bottleneck --advertiser adv_123 --agent
  

• stale-campaigns — Find active campaigns with zero delivery in the last N days.

  Reach for this to find live-but-not-delivering campaigns.

  stackadapt-pp-cli stale-campaigns --days 14 --agent
  

Command Reference

graphql — Raw GraphQL query passthrough (advanced; prefer the typed commands)

• stackadapt-pp-cli graphql — Execute a raw GraphQL query against the StackAdapt API

Offline store — mirror objects locally, then search and query without API calls

• stackadapt-pp-cli sync — Pull advertisers, campaigns, campaign-groups, ads, and segments into a local SQLite store (--resources a,b to scope, --limit N per resource).
• stackadapt-pp-cli search "<term>" — Substring-search synced objects by name or any field offline (--type <resource> to scope).
• stackadapt-pp-cli sql "<SELECT ...>" — Run a read-only SQL query against the store's resources table (resource_type, id, name, data JSON, synced_at). Mutating statements are rejected.
• Any list command accepts --data-source local (store only) or --data-source auto (live, store fallback when the API is unreachable).

Finding the right command

When you know what you want to do but not which command does it, ask the CLI directly:

stackadapt-pp-cli which "<capability in your own words>"

which resolves a natural-language capability query to the best matching command from this CLI's curated feature index. Exit code 0 means at least one match; exit code 2 means no confident match — fall back to --help or use a narrower query.

Recipes

Find under-pacing campaigns

stackadapt-pp-cli pacing --advertiser adv_123 --agent

Returns each campaign's pace (actual vs expected spend) so you can fix budget delivery before the cycle ends.

Catch a degrading campaign

stackadapt-pp-cli delivery-drift --advertiser adv_123 --days 7 --agent

Shows CTR/CPM/spend drift week-over-week and flags when performance slips.

Trim a verbose report for an agent

stackadapt-pp-cli report campaign-delivery --days 30 --agent --select records.campaign_name,records.metrics.cost,records.metrics.ctr

Delivery reports are large; --select with dotted paths returns only the fields an agent needs, saving context.

Find where budget is wasted

stackadapt-pp-cli bottleneck --advertiser adv_123 --agent

Ranks high-spend campaigns by worst ROAS/CPA with a reason column.

Auth Setup

This CLI uses the StackAdapt GraphQL API, which needs a GraphQL API token (the legacy REST key will not work). To get set up:

1. Ask your StackAdapt account manager for a GraphQL API token if you do not have one.
2. Export it so the CLI can read it: export STACKADAPT_API_TOKEN=your-token
3. Run stackadapt-pp-cli doctor to confirm it connects.

The token is sent as Authorization: Bearer <token>. The CLI is read-only and never modifies your campaigns.

Agent Mode

Add --agent to any command. Expands to: --json --compact --no-input --no-color --yes.

• Pipeable — JSON on stdout, errors on stderr

• Filterable — --select keeps a subset of fields. Dotted paths descend into nested structures; arrays traverse element-wise. Critical for keeping context small on verbose APIs:

  stackadapt-pp-cli graphql --query example-value --agent --select id,name,status
  

• Previewable — --dry-run shows the request without sending

• Non-interactive — never prompts, every input is a flag

• Read-only — do not use this CLI for create, update, delete, publish, comment, upvote, invite, order, send, or other mutating requests

Agent Feedback

When you (or the agent) notice something off about this CLI, record it:

stackadapt-pp-cli feedback "the --since flag is inclusive but docs say exclusive"
stackadapt-pp-cli feedback --stdin < notes.txt
stackadapt-pp-cli feedback list --json --limit 10

Entries are stored locally at ~/.local/share/stackadapt-pp-cli/feedback.jsonl. They are never POSTed unless STACKADAPT_FEEDBACK_ENDPOINT is set AND either --send is passed or STACKADAPT_FEEDBACK_AUTO_SEND=true. Default behavior is local-only.

Write what surprised you, not a bug report. Short, specific, one line: that is the part that compounds.

Output Delivery

Every command accepts --deliver <sink>. The output goes to the named sink in addition to (or instead of) stdout, so agents can route command results without hand-piping. Three sinks are supported:

Unknown schemes are refused with a structured error naming the supported set. Webhook failures return non-zero and log the URL + HTTP status on stderr.

Named Profiles

A profile is a saved set of flag values, reused across invocations. Use it when a scheduled agent calls the same command every run with the same configuration - HeyGen's "Beacon" pattern.

stackadapt-pp-cli profile save briefing --json
stackadapt-pp-cli --profile briefing graphql --query example-value
stackadapt-pp-cli profile list --json
stackadapt-pp-cli profile show briefing
stackadapt-pp-cli profile delete briefing --yes

Explicit flags always win over profile values; profile values win over defaults. agent-context lists all available profiles under available_profiles so introspecting agents discover them at runtime.

Exit Codes

Argument Parsing

Parse $ARGUMENTS:

1. Empty, help, or --help → show stackadapt-pp-cli --help output
2. Starts with install → ends with mcp → MCP installation; otherwise → see Prerequisites above
3. Anything else → Direct Use (execute as CLI command with --agent)

MCP Server Installation

1. Install the MCP server:

   go install github.com/mvanhorn/printing-press-library/library/marketing/stackadapt/cmd/stackadapt-pp-mcp@latest
   

2. Register with Claude Code:

   claude mcp add stackadapt-pp-mcp -- stackadapt-pp-mcp
   

3. Verify: claude mcp list

Direct Use

1. Check if installed: which stackadapt-pp-cli If not found, offer to install (see Prerequisites at the top of this skill).
2. Match the user query to the best command from the Unique Capabilities and Command Reference above.
3. Execute with the --agent flag:

   stackadapt-pp-cli <command> [subcommand] [args] --agent
   

4. If ambiguous, drill into subcommand help: stackadapt-pp-cli <command> --help.