Content Repurposing
Create native assets from one proven source without chopping it into repetitive fragments.
Job contract
- Owns: cross-format or multi-channel transformation.
- Does not own: one named Instagram carousel (
instagram-carousel-maker), same-format updates (content-refresher), or style cleanup alone (de-slop). - Finished deliverable: source map and complete channel-ready assets.
Workflow
- Read the complete source and identify its thesis, proof, scenes, examples, useful details, and rights constraints.
- Establish target audience, channels, number of assets, objectives, and format limits.
- Build an angle map. Each asset needs a distinct reader job, source moment, and payoff, not merely a new hook.
- Define the native craft constraints for each channel: reader context, opening behaviour, length, pacing, structure, visual or spoken needs, and CTA conventions.
- Draft from the source's strongest scenes, mechanisms, examples, tensions, or consequences. Do not reduce the source to generic tips.
- Preserve the writer's recognisable voice markers while adapting the structure to the channel. Do not replace their voice with a generic platform voice.
- Keep claims traceable to the source. Label new interpretation.
- Revise once for specificity and difference: remove generic hooks, unsupported advice, repeated proof, repeated conclusions, and lines that could belong to any creator.
- Deliver complete publish-ready drafts, but do not publish without approval.
Craft bar
- Each asset must give the audience a different reason to care, not the same lesson in a different length.
- Use a concrete scene, example, mechanism, or consequence when the source contains one.
- Match the channel without imitating its worst habits: avoid empty hook formulas, listicle rhythm, forced questions, and filler CTAs.
- When the source is too thin to support the requested number of strong assets, produce fewer and explain why.
Output
# Repurposing Package
## Source Truth
[Thesis, proof, reusable scenes, constraints]
## Angle Map
| Asset | Reader job | Distinct angle | Source proof |
## Finished Assets
[Complete channel-specific drafts]
## Accuracy And Rights Check
[Claims, quotes, permissions, attribution]
## Repetition Check
[How assets differ beyond wording]
Guardrails
- Never invent examples, customer stories, quotes, or performance claims.
- Do not strip qualifications from the source to make a stronger hook.
- Do not auto-publish, schedule, send, or upload.