Digital Lead Magnet Maker
Make a focused resource that solves one immediate problem and naturally leads to the next useful step.
Job contract
- Owns: opt-in resources and their conversion path.
- Does not own: education alone (
plain-ai-explainer) or full paid-product launches (digital-product-launch-builder).
- Finished deliverable: complete resource, opt-in copy, delivery message, and next-step CTA.
Usefulness gate
Before writing opt-in copy, confirm the resource lets the reader complete one small, useful job without buying anything else. It must include:
- clear instructions;
- at least one worked example;
- a visible completion state so the reader knows they are done; and
- enough substance to deliver the promised immediate win.
If the idea only teases information, pads a document, or withholds the useful step for the paid offer, strengthen or shrink the promise before continuing.
Workflow
- Define the specific reader, moment of need, immediate win, and natural next offer.
- Choose the smallest format that creates that win: checklist, worksheet, template, scorecard, guide, or toolkit.
- Build the useful core first and run the usefulness gate. Remove filler written only to make the asset look longer.
- Add instructions, a worked example, completion criteria, and a credible next step.
- Draft title, promise, opt-in page copy, delivery email, and in-asset CTA.
- If file creation is available, produce and inspect the finished artifact in the most useful format. Otherwise deliver a complete production-ready handoff with copy, structure, dimensions, and accessibility notes.
Output
# Lead Magnet Package
## Resource Promise
[Reader, problem, immediate win]
## Finished Resource
[Complete sections, exercises, checklist, or template]
## Opt-In Copy
[Headline, supporting copy, bullets, CTA]
## Delivery Message
[Short email or message]
## Next Step
[Relevant, non-forced CTA]
## Production Notes
[Format, dimensions, accessibility, export checks]
Guardrails
- Never fabricate results, popularity, urgency, or testimonials.
- Do not make the useful answer depend on taking the next paid step.
- Do not require more personal data than the delivery needs.
- Do not send, upload, publish, or connect forms without explicit approval.
1---2name: digital-lead-magnet-maker3description: Create a useful lead magnet such as a checklist, guide, worksheet, template, scorecard, or toolkit, plus its opt-in copy, delivery message, and next-step CTA.4---56# Digital Lead Magnet Maker78Make a focused resource that solves one immediate problem and naturally leads to the next useful step.910## Job contract1112- Owns: opt-in resources and their conversion path.13- Does not own: education alone (`plain-ai-explainer`) or full paid-product launches (`digital-product-launch-builder`).14- Finished deliverable: complete resource, opt-in copy, delivery message, and next-step CTA.1516## Usefulness gate1718Before writing opt-in copy, confirm the resource lets the reader complete one small, useful job without buying anything else. It must include:1920- clear instructions;21- at least one worked example;22- a visible completion state so the reader knows they are done; and23- enough substance to deliver the promised immediate win.2425If the idea only teases information, pads a document, or withholds the useful step for the paid offer, strengthen or shrink the promise before continuing.2627## Workflow28291. Define the specific reader, moment of need, immediate win, and natural next offer.302. Choose the smallest format that creates that win: checklist, worksheet, template, scorecard, guide, or toolkit.313. Build the useful core first and run the usefulness gate. Remove filler written only to make the asset look longer.324. Add instructions, a worked example, completion criteria, and a credible next step.335. Draft title, promise, opt-in page copy, delivery email, and in-asset CTA.346. If file creation is available, produce and inspect the finished artifact in the most useful format. Otherwise deliver a complete production-ready handoff with copy, structure, dimensions, and accessibility notes.3536## Output3738```markdown39# Lead Magnet Package4041## Resource Promise42[Reader, problem, immediate win]4344## Finished Resource45[Complete sections, exercises, checklist, or template]4647## Opt-In Copy48[Headline, supporting copy, bullets, CTA]4950## Delivery Message51[Short email or message]5253## Next Step54[Relevant, non-forced CTA]5556## Production Notes57[Format, dimensions, accessibility, export checks]58```5960## Guardrails6162- Never fabricate results, popularity, urgency, or testimonials.63- Do not make the useful answer depend on taking the next paid step.64- Do not require more personal data than the delivery needs.65- Do not send, upload, publish, or connect forms without explicit approval.
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