Purpose
Evaluate and recommend customer acquisition channels based on product type, audience, budget, and stage — helping PMs focus limited resources on channels with the highest expected ROI.
Application
Turn 1: Product Context
Agent asks: "Tell me about your product and market."
- Product type? (B2B SaaS / B2C / Marketplace / Developer tool / etc.)
- Price point? (Free / <$50/mo / $50-500/mo / >$500/mo / Enterprise)
- Current stage? (Pre-launch / Early / Growing / Mature)
Turn 2: Target Audience
Agent asks: "Where does your target audience spend time?"
- Where do they research solutions?
- What communities are they part of?
- What content do they consume?
- Are decisions individual or committee?
Turn 3: Current Channels
Agent asks: "What have you tried and what do you know?"
- Current channels and their performance
- Budget constraints
- Team capabilities (content, sales, partnerships)
Output: Channel Recommendation
# Acquisition Channel Recommendation
## Recommended Channels (Priority Order)
### 🥇 Primary: [Channel Name]
- **Why:** [Fit with product/audience/stage]
- **Expected CAC:** $[Range]
- **Time to results:** [Weeks/months]
- **Getting started:** [First 3 actions]
- **Key metric:** [What to track]
### 🥈 Secondary: [Channel Name]
- **Why:** [Rationale]
- **Expected CAC:** $[Range]
- **Getting started:** [First 3 actions]
### 🥉 Experiment: [Channel Name]
- **Why worth testing:** [Rationale]
- **Minimum viable test:** [What to do]
- **Decision criteria:** [When to invest more / cut]
## Channels NOT Recommended (Yet)
| Channel | Why Not Now | Revisit When |
|---------|-----------|-------------|
| [Channel] | [Reason] | [Condition] |
## Channel Mix Budget
| Channel | % of Budget | Monthly Spend | Expected CAC |
|---------|------------|--------------|-------------|
| [Primary] | [%] | $[X] | $[X] |
| [Secondary] | [%] | $[X] | $[X] |
| [Experiment] | [%] | $[X] | $[X] |
References
Related Skills
skills/launch/gtm-strategy/SKILL.md— GTM channel strategyskills/growth/growth-model/SKILL.md— Acquisition drives growth modelskills/analytics/saas-economics-efficiency-metrics/SKILL.md— CAC measurement
External Frameworks
- Gabriel Weinberg, Traction (2015) — 19 traction channels
- Brian Balfour, Channel-Model Fit
Skill type: Interactive Domain: Growth & Optimization