Purpose
Diagnose and optimize the critical signup-to-value journey — finding the "aha moment," measuring time-to-value, and designing interventions that turn signups into activated, retained users.
Application
Step 1: Define Activation
**Activation event:** [The specific action that correlates with long-term retention]
**How we found it:** [Correlation analysis / cohort analysis / intuition + data]
**Current activation rate:** [% of signups completing the activation event]
**Current time-to-activation:** [Median time from signup to activation event]
Step 2: Map the Activation Funnel
| Step | % Completion | Drop-off | Hypothesis for Drop-off |
|------|-------------|---------|------------------------|
| 1. Signup | 100% | — | — |
| 2. [First step] | [%] | [%] | [Why they leave] |
| 3. [Second step] | [%] | [%] | [Why they leave] |
| 4. [Aha moment] | [%] | [%] | [Why they leave] |
| 5. Activated | [%] | — | — |
Step 3: Identify Interventions
**Top 3 interventions (by expected impact):**
1. **[Intervention]**
- Target: Step [#] (biggest drop-off)
- Estimated impact: [+X% activation]
- Effort: [S/M/L]
- Test: [A/B test / prototype / fake door]
2. **[Intervention]**
...
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Activation Definition | "When they sign up" | Activity-based | Data-validated correlation to retention |
| Funnel Mapping | Not mapped | Steps listed | Steps + drop-off % + hypotheses |
| Interventions | "Improve onboarding" | Specific ideas | Prioritized + effort-estimated + testable |
References
Related Skills
skills/analytics/funnel-analysis/SKILL.md— Build the activation funnelskills/growth/ab-test-design/SKILL.md— Test interventionsskills/growth/retention-deep-dive/SKILL.md— Activation drives retention
Skill type: Component Domain: Growth & Optimization