Purpose
Design a beta program that validates product-market fit with early adopters before GA launch — covering recruitment, success criteria, feedback loops, and graduation criteria.
Application
Beta Program Template
# Beta Program: [Product/Feature Name]
## Overview
- **Type:** [Closed / Open / Internal-only]
- **Duration:** [X weeks]
- **Target size:** [# participants]
- **Launch → GA criteria:** [Conditions for graduation]
## Participant Recruitment
### Ideal Beta User
- [Profile: existing power users / new segment / internal]
- [Selection criteria: company size, use case, engagement level]
### Recruitment Channels
- [ ] In-app opt-in banner
- [ ] Email to qualified users
- [ ] Internal nomination
- [ ] Community/social
## Feedback Loops
| Channel | Frequency | Purpose |
|---------|-----------|---------|
| In-app feedback widget | Continuous | Bug/friction reports |
| Weekly survey (5 questions) | Weekly | Satisfaction tracking |
| 1:1 interviews (5-8 users) | Biweekly | Deep qualitative insights |
| Usage analytics | Continuous | Behavioral data |
| Slack/Discord channel | Continuous | Community feedback |
## Success Criteria (Beta → GA)
| Metric | Target | Current |
|--------|--------|---------|
| Net Promoter Score | > 30 | — |
| Feature adoption rate | > 60% of beta users | — |
| Critical bugs | 0 remaining | — |
| User-reported satisfaction | > 4/5 | — |
| Performance benchmarks | [Target] | — |
## Timeline
| Week | Milestone |
|------|----------|
| 1 | Recruit and onboard beta users |
| 2-3 | Active beta, first feedback cycles |
| 4 | Mid-beta review and iteration |
| 5-6 | Final iteration and polish |
| 7 | Beta graduation decision |
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Recruitment | Random users | Target profile | Profile + criteria + channel plan |
| Feedback | "We'll ask them" | One channel | Multi-channel with cadence |
| Success criteria | "It went well" | Some metrics | Quantified thresholds for GA |
| Action on feedback | Collected, ignored | Triaged | Rapid iteration loop |
References
Related Skills
skills/launch/launch-checklist/SKILL.md— Beta is a launch phaseskills/launch/gtm-strategy/SKILL.md— Beta feeds GTM insightsskills/discovery/survey-design/SKILL.md— Design beta surveys
Skill type: Component Domain: Launch & GTM