nandanosql Purpose
Map your entire business model on a single page using the 9 building blocks of Osterwalder's Business Model Canvas. Clarifies how your product creates, delivers, and captures value — essential for strategic alignment and identifying model risks.
Key Concepts
The 9 Building Blocks
┌──────────┬──────────┬──────────┬──────────┬──────────┐
│ KEY │ KEY │ VALUE │ CUSTOMER │ CUSTOMER │
│ PARTNERS │ ACTIVI- │ PROPOSI- │ RELATION-│ SEGMENTS │
│ │ TIES │ TION │ SHIPS │ │
│ Who │ What │ │ How │ Who │
│ helps us │ we do │ What we │ we keep │ we serve │
│ │ │ deliver │ them │ │
│ ├──────────┤ ├──────────┤ │
│ │ KEY │ │ CHANNELS │ │
│ │ RESOURCES│ │ How we │ │
│ │ What we │ │ reach │ │
│ │ need │ │ them │ │
├──────────┴──────────┴──────────┴──────────┴──────────┤
│ COST STRUCTURE │ REVENUE STREAMS │
│ What we spend │ How we earn │
└───────────────────────────────┴───────────────────────┘
Application
Fill Each Block
# Business Model Canvas: [Product Name]
## Customer Segments
- [Primary segment: who specifically?]
- [Secondary segment: who else?]
- [Who is explicitly NOT a target?]
## Value Proposition
- [Core value for each segment]
- [What job does it do for them?]
- [What pain does it relieve?]
## Channels
- [How customers discover you]
- [How they evaluate you]
- [How they buy]
- [How you deliver value]
- [Post-purchase support channels]
## Customer Relationships
- [Self-service / Assisted / Dedicated]
- [Community / Co-creation]
- [Retention mechanisms]
## Revenue Streams
- [Pricing model: subscription / usage / one-time]
- [Price points]
- [Upsell/cross-sell paths]
## Key Resources
- [Technology / IP / Data]
- [People / Expertise]
- [Brand / Network]
## Key Activities
- [Core product activities]
- [Sales/marketing activities]
- [Support activities]
## Key Partnerships
- [Strategic alliances]
- [Technology partners / Integrations]
- [Channel partners]
## Cost Structure
- [Fixed costs]
- [Variable costs]
- [Key cost drivers]
- [Cost structure type: cost-driven vs. value-driven]
Examples
✅ Good Value Proposition Block
## Value Proposition
- **For PM teams:** Unified product metrics without SQL — save 5+ hours/week
- **For executives:** Real-time product health dashboard for board meetings
- **Pain reliever:** Eliminates manual data export and spreadsheet compilation
- **Gain creator:** Enables data-driven decisions in meetings, not after them
❌ Bad Value Proposition Block
## Value Proposition
- We're an analytics platform
- We have AI features
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Completeness | 3-4 blocks | 7-8 blocks | All 9 blocks filled |
| Specificity | Generic entries | Named but surface | Specific with evidence |
| Coherence | Blocks contradict | Mostly aligned | All blocks reinforce each other |
| Revenue/Cost | Missing | Listed but not analyzed | Unit economics considered |
| Risks | Unstated | Acknowledged | Key model risks identified |
Common Pitfalls
Pitfall 1: Canvas as a Static Document
Fix: Review and update quarterly. Business models evolve — the canvas should too.
Pitfall 2: Value Prop Doesn't Match Segments
Fix: Each customer segment should map to a specific value proposition. If your VP is generic, you're talking to "everyone" (which means no one).
References
Related Skills
skills/strategy/positioning-statement/SKILL.md— Value proposition alignmentskills/strategy/north-star-metric/SKILL.md— Measure model healthskills/analytics/saas-economics-efficiency-metrics/SKILL.md— Unit economics validation
External Frameworks
- Alexander Osterwalder, Business Model Generation (2010)
- Strategyzer Canvas Tool
Skill type: Component Domain: Strategy & Vision