Purpose
Create a design brief that clearly communicates product context, user needs, constraints, and success criteria to the design team — ensuring designers have everything they need to create solutions without constant back-and-forth.
Application
Design Brief Template
# Design Brief: [Feature/Initiative Name]
**Author:** [PM Name] | **Date:** [Date]
**Designer(s):** [Assigned designer(s)]
**Priority:** [P0/P1/P2] | **Target Sprint:** [Sprint #/Date]
---
## 1. Context & Background
[Why are we doing this? What's the business/user context?]
## 2. User & Persona
- **Primary persona:** [Name + role + context]
- **User scenario:** [When/where/why they encounter this]
- **Current experience:** [How they handle it today — pain points]
## 3. Problem to Solve
[Clear problem statement — what's broken or missing]
## 4. Goals
### Must Have (P0)
- [Critical requirement — non-negotiable]
- [Critical requirement]
### Should Have (P1)
- [Important but not blocking]
### Nice to Have (P2)
- [Enhancement if time allows]
## 5. Constraints
- **Technical:** [API limitations, platform constraints, existing component library]
- **Business:** [Legal, brand guidelines, compliance requirements]
- **Timeline:** [Hard deadlines, dependencies]
- **Accessibility:** [WCAG level, screen reader support]
## 6. Inspiration & References
- [Link to competitive examples]
- [Link to design patterns to consider]
- [Screenshots of current experience]
## 7. Success Criteria
- [How we'll know the design is successful]
- [Usability metric or qualitative goal]
- [User behavior we want to see]
## 8. Open Questions for Design
- [ ] [Question PM wants design's perspective on]
- [ ] [Trade-off to explore in design]
## 9. Review Plan
- **First review:** [Date] — Low-fidelity concepts
- **Second review:** [Date] — High-fidelity with interactions
- **Final sign-off:** [Date] — Production-ready specs
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Problem Clarity | Feature request | Problem described | Problem + evidence + user context |
| Constraints | None mentioned | Some listed | Technical + business + timeline + a11y |
| Success Criteria | "Make it look good" | Qualitative goals | Measurable criteria |
| Prioritization | Everything is P0 | Some prioritization | Clear P0/P1/P2 with rationale |
References
Related Skills
skills/discovery/proto-persona/SKILL.md— Persona for section 2skills/specification/prd-template/SKILL.md— PRD feeds the design briefskills/specification/acceptance-criteria-guide/SKILL.md— Success criteria format
Skill type: Component Domain: Specification & Design