Purpose
Build executive presentations that communicate clearly in 15 minutes — structured for senior leaders who want the headline, the data, and the decision needed. Not a feature tour.
Application
Presentation Template (10-15 slides)
# Executive Presentation: [Topic]
**Audience:** [Who]
**Duration:** [15 min + Q&A]
**Goal:** [What decision or alignment you need]
---
## Slide 1: Title + One-Line Summary
[Product/Initiative] — [One sentence of what this is about]
## Slide 2: Context & Problem (Why We're Here)
- [The market/customer situation]
- [The problem we're addressing]
- [Why now]
## Slide 3: Strategy & Approach
- [Our approach in 3 bullet points]
- [What makes this defensible]
## Slide 4-5: Progress & Results
- [Key metrics — before vs. after or current state]
- [What's working / what's not working]
- [Comparison to targets]
## Slide 6: Key Learnings
- [What we've learned that changes our approach]
- [Customer/market insights]
## Slide 7: Risks & Mitigations
- [Top 2-3 risks + how we're handling them]
## Slide 8: Plan Going Forward
- [Next quarter priorities]
- [Key milestones]
## Slide 9: The Ask
- [What you need from the audience]
- [Decision needed]
- [Resources requested]
## Slide 10: Appendix (backup slides)
- [Detailed data]
- [Competitive analysis]
- [Technical details]
Executive Communication Rules
| Do | Don't |
|---|---|
| Lead with the headline | Build up suspense |
| Show data, not opinions | Say "I feel like..." |
| State the ask clearly | Hope they'll figure it out |
| Keep it to 15 min | Run 45 min because you can |
| Use appendix for details | Cram everything on one slide |
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Narrative | Feature tour | Logical flow | Compelling story with tension |
| Data | Opinion-based | Some metrics | Data-driven with trends |
| Ask | No ask | Vague request | Specific decision/resource needed |
| Length | 30+ slides | 15-20 slides | 10-12 slides + appendix |
| Design | Text walls | Clean enough | Each slide has one clear point |
References
Related Skills
skills/communication/stakeholder-map/SKILL.md— Know your audienceskills/strategy/okr-framework/SKILL.md— Progress against OKRsskills/communication/negotiation-playbook/SKILL.md— Handling pushback
Skill type: Component Domain: Communication & Stakeholders