Purpose
Write feature announcements that drive adoption, not just awareness — tailored for different channels (in-app, email, blog, social) with user-centric messaging.
Application
Multi-Channel Announcement Template
# Feature Announcement: [Feature Name]
**Launch Date:** [Date]
**Target Users:** [Who benefits most]
---
## Core Messaging
### Headline (8 words max)
[Action-oriented: what users can now DO]
### One-liner
[Benefit-first description in one sentence]
### Detailed Description (2-3 sentences)
[What it does + why you'll care + how to try it]
---
## Channel-Specific Copy
### 📱 In-App Notification
[Headline] [One-liner] [CTA Button: "Try it now →"]
### 📧 Email
Subject: [Action verb] + [benefit] — now available Preview text: [First line hook]
Hi [Name],
[One paragraph: What changed and why you'll care]
[One paragraph: How to use it — 3 simple steps or a GIF]
[CTA Button: "Try [Feature Name]"]
— [Team Name]
### 📝 Blog Post
[Headline — benefit-focused title]
[Opening paragraph: The problem this solves] [Middle: How it works — with screenshots] [Context: Why we built this — user feedback/data] [Close: What's next — roadmap tease] [CTA: Try it now]
### 🐦 Social
[Short hook — benefit or stat] [Feature name + one-liner] [Link] [Optional: screenshot or short video]
Writing Rules
| Do | Don't |
|---|---|
| "You can now [action]" | "We built [feature]" |
| "Save 2 hours per week" | "Improved efficiency" |
| Show a screenshot or GIF | Just describe it |
| Include a CTA | Hope they find it |
| Lead with benefit | Lead with technology |
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Messaging | Feature-focused | Benefit-mentioned | Benefit-first with proof |
| Channels | One channel only | 2-3 channels | All relevant channels tailored |
| CTA | No CTA | Generic ("Learn more") | Specific action ("Try X now") |
| Visuals | Text only | Screenshot | GIF/video showing feature |
References
Related Skills
skills/launch/launch-checklist/SKILL.md— Announcement is a launch stepskills/execution/release-notes/SKILL.md— Changelog versionskills/launch/gtm-strategy/SKILL.md— Messaging matrix context
Skill type: Component Domain: Launch & GTM