Purpose
Guide pricing decisions using financial modeling — analyzing cost structures, setting margin targets, calculating break-even points, and ensuring unit economics work at scale before setting prices.
Application
Turn 1: Cost Structure
Agent asks: "What are your costs? Let's build the cost model."
## Cost Structure
### Fixed Costs (Monthly)
| Category | Amount |
|----------|--------|
| Infrastructure | $[X] |
| Team (salaries) | $[X] |
| Tools & licenses | $[X] |
| Office/overhead | $[X] |
| **Total Fixed** | **$[X]** |
### Variable Costs (Per Customer/Month)
| Category | Amount |
|----------|--------|
| Compute/storage | $[X]/customer |
| Support | $[X]/customer |
| Payment processing | [X]% of revenue |
| **Total Variable** | **$[X]/customer** |
Turn 2: Revenue Targets
Agent asks: "What are your revenue and margin goals?"
- Revenue target (monthly/annual)
- Gross margin target (SaaS benchmark: >70%)
- Growth rate target
Turn 3: Break-Even Analysis
Agent generates:
## Break-Even Analysis
**Fixed costs:** $[X]/month
**Variable cost per customer:** $[X]/month
**Price per customer:** $[P]/month
**Contribution margin:** $[P - Variable cost] per customer
**Break-even customers:** [Fixed costs / Contribution margin] = [#] customers
**Current customers:** [#]
**Gap:** [# more customers needed]
## Scenario Analysis
| Price Point | Margin | Break-even (customers) | At 1000 users (profit) |
|------------|--------|----------------------|----------------------|
| $[Low] | [%] | [#] | $[X] |
| $[Mid] | [%] | [#] | $[X] |
| $[High] | [%] | [#] | $[X] |
Turn 4: Recommended Price Range
## Pricing Floor & Ceiling
- **Floor:** $[X]/mo (covers variable costs + target margin)
- **Ceiling:** $[X]/mo (willingness-to-pay limit)
- **Recommended:** $[X]/mo (optimal margin × conversion)
## Sensitivity
- If churn increases by 5%: [impact on unit economics]
- If CAC increases by 20%: [impact on payback period]
References
Related Skills
skills/analytics/saas-economics-efficiency-metrics/SKILL.md— Unit economicsskills/growth/pricing-strategy/SKILL.md— Full pricing strategyskills/launch/pricing-packaging-advisor/SKILL.md— Packaging decisions
Skill type: Interactive Domain: Growth & Optimization