How do I install the Gtm Strategy skill?

Run npx skillmds@latest add nandanosql/gtm-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Gtm Strategy safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Gtm Strategy?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Gtm Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Gtm Strategy?

nandanosql (@nandanosql) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Gtm Strategy by nandanosql — Agent Skill

Name: Gtm Strategy
Author: nandanosql

File contents

Purpose

Build a GTM strategy that connects product capabilities to market execution — covering target segments, messaging, channels, pricing, sales motion, and launch phases. Ensures you don't just build something great but actually get it into the right hands.

Application

GTM Strategy Template

# Go-to-Market Strategy: [Product/Feature Name]
**Owner:** [PM / Marketing Lead]
**Launch Date:** [Date]
**Market:** [Existing / New / Expansion]

---

## 1. Target Segments (in priority order)

### Beachhead Segment (Primary)
- **Who:** [Specific ICP]
- **Size:** [TAM/SAM/SOM]
- **Why them first:** [Why this segment is most accessible]

### Expansion Segment 1
- **Who:** [Next segment]
- **Unlock criteria:** [What needs to be true before going here]

---

## 2. Messaging Matrix

| Segment | Pain Point | Value Prop | Proof Point |
|---------|-----------|-----------|------------|
| [Segment 1] | [Their pain] | [Our value] | [Evidence] |
| [Segment 2] | [Their pain] | [Our value] | [Evidence] |

---

## 3. Channel Strategy

| Channel | Purpose | Investment | Expected CAC |
|---------|---------|-----------|-------------|
| [Content/SEO] | Awareness | [$/effort] | [$X] |
| [Sales] | Conversion | [$/effort] | [$X] |
| [Partnerships] | Expansion | [$/effort] | [$X] |
| [Product-led] | Activation | [$/effort] | [$X] |

---

## 4. Sales Motion

**Motion type:** [Self-serve / Inside sales / Field sales / PLG + sales]
**Sales cycle:** [Expected duration]
**Average deal size:** [$]
**Key sales materials needed:**
- [ ] Demo script
- [ ] Battle cards
- [ ] ROI calculator
- [ ] Case studies

---

## 5. Pricing & Packaging

[From skills/launch/pricing-packaging-advisor]

---

## 6. Launch Phases

### Phase 1: [Private Beta]
- Duration: [X weeks]
- Users: [# target]
- Success criteria: [Metric]

### Phase 2: [Public Beta / Limited GA]
- Duration: [X weeks]
- Users: [# target]
- Success criteria: [Metric]

### Phase 3: [GA]
- Target: [# users in first 90 days]
- Revenue target: [$]

---

## 7. Success Metrics

| Metric | 30-day Target | 90-day Target |
|--------|-------------|-------------|
| Signups / Trials | [#] | [#] |
| Activation Rate | [%] | [%] |
| Revenue | [$] | [$] |
| NPS | [#] | [#] |

Quality Rubric

Dimension	0	1	2
Segments	"Everyone"	Named segment	Prioritized segments with sizing
Messaging	Feature-focused	Benefit-focused	Segment-specific with proof
Channels	"We'll do marketing"	Channels listed	Channels + investment + expected CAC
Phasing	Big-bang launch	Phases listed	Phases with success criteria
Metrics	None	Metrics listed	Targets at 30/90 days

References

Related Skills

skills/strategy/positioning-statement/SKILL.md — GTM messaging foundation
skills/launch/launch-checklist/SKILL.md — Execution checklist
skills/launch/pricing-packaging-advisor/SKILL.md — Pricing strategy

Skill type: Component Domain: Launch & GTM

---name: gtm-strategydescription: Build a Go-to-Market strategy covering target segments, messaging, channels, pricing, sales motion, and launch approach. Ensures you're not just building — you're shipping to the right people.---## PurposeBuild a GTM strategy that connects **product capabilities to market execution** — covering target segments, messaging, channels, pricing, sales motion, and launch phases. Ensures you don't just build something great but actually get it into the right hands.---## Application### GTM Strategy Template```markdown# Go-to-Market Strategy: [Product/Feature Name]**Owner:** [PM / Marketing Lead]**Launch Date:** [Date]**Market:** [Existing / New / Expansion]---## 1. Target Segments (in priority order)### Beachhead Segment (Primary)- **Who:** [Specific ICP]- **Size:** [TAM/SAM/SOM]- **Why them first:** [Why this segment is most accessible]### Expansion Segment 1- **Who:** [Next segment]- **Unlock criteria:** [What needs to be true before going here]---## 2. Messaging Matrix| Segment | Pain Point | Value Prop | Proof Point ||---------|-----------|-----------|------------|| [Segment 1] | [Their pain] | [Our value] | [Evidence] || [Segment 2] | [Their pain] | [Our value] | [Evidence] |---## 3. Channel Strategy| Channel | Purpose | Investment | Expected CAC ||---------|---------|-----------|-------------|| [Content/SEO] | Awareness | [$/effort] | [$X] || [Sales] | Conversion | [$/effort] | [$X] || [Partnerships] | Expansion | [$/effort] | [$X] || [Product-led] | Activation | [$/effort] | [$X] |---## 4. Sales Motion**Motion type:** [Self-serve / Inside sales / Field sales / PLG + sales]**Sales cycle:** [Expected duration]**Average deal size:** [$]**Key sales materials needed:**- [ ] Demo script- [ ] Battle cards- [ ] ROI calculator- [ ] Case studies---## 5. Pricing & Packaging[From skills/launch/pricing-packaging-advisor]---## 6. Launch Phases### Phase 1: [Private Beta]- Duration: [X weeks]- Users: [# target]- Success criteria: [Metric]### Phase 2: [Public Beta / Limited GA]- Duration: [X weeks]- Users: [# target]- Success criteria: [Metric]### Phase 3: [GA]- Target: [# users in first 90 days]- Revenue target: [$]---## 7. Success Metrics| Metric | 30-day Target | 90-day Target ||--------|-------------|-------------|| Signups / Trials | [#] | [#] || Activation Rate | [%] | [%] || Revenue | [$] | [$] || NPS | [#] | [#] |```---## Quality Rubric| Dimension | 0 | 1 | 2 ||-----------|---|---|---|| **Segments** | "Everyone" | Named segment | Prioritized segments with sizing || **Messaging** | Feature-focused | Benefit-focused | Segment-specific with proof || **Channels** | "We'll do marketing" | Channels listed | Channels + investment + expected CAC || **Phasing** | Big-bang launch | Phases listed | Phases with success criteria || **Metrics** | None | Metrics listed | Targets at 30/90 days |---## References### Related Skills- `skills/strategy/positioning-statement/SKILL.md` — GTM messaging foundation- `skills/launch/launch-checklist/SKILL.md` — Execution checklist- `skills/launch/pricing-packaging-advisor/SKILL.md` — Pricing strategy---**Skill type:** Component**Domain:** Launch & GTM

Frequently asked questions

Gtm Strategy