Purpose
Orchestrate the complete product launch process from early preparation through launch day to post-launch monitoring — ensuring all functions are aligned and nothing falls through the cracks.
Application
Phase 1: Pre-Launch Planning (T-6 to T-4 weeks)
| Activity | Skill | Owner |
|---|---|---|
| Finalize PRD & scope | skills/specification/prd-template/SKILL.md |
PM |
| Build GTM strategy | skills/launch/gtm-strategy/SKILL.md |
PM + Marketing |
| Design beta program | skills/launch/beta-program-design/SKILL.md |
PM |
| Set pricing/packaging | skills/launch/pricing-packaging-advisor/SKILL.md |
PM |
| Map stakeholders | skills/communication/stakeholder-map/SKILL.md |
PM |
Phase 2: Build & Enablement (T-4 to T-2 weeks)
| Activity | Skill | Owner |
|---|---|---|
| Complete development | skills/execution/agile-delivery-process/SKILL.md |
Eng |
| Create launch checklist | skills/launch/launch-checklist/SKILL.md |
PM |
| Draft feature announcements | skills/launch/feature-announcement/SKILL.md |
Marketing |
| Write release notes | skills/execution/release-notes/SKILL.md |
PM |
| Train sales & support | [Sales enablement] | PM + Sales |
Phase 3: Beta (T-2 to T-1 week)
| Activity | Skill | Owner |
|---|---|---|
| Run beta program | skills/launch/beta-program-design/SKILL.md |
PM |
| Collect feedback | skills/discovery/survey-design/SKILL.md |
PM |
| Iterate on issues | skills/execution/blocker-resolution-advisor/SKILL.md |
Eng |
| Go/no-go decision | skills/launch/launch-checklist/SKILL.md |
PM + Leadership |
Phase 4: Launch Day (T-0)
| Activity | Owner |
|---|---|
| Enable feature flag (progressive rollout) | Eng |
| Publish announcements (email, blog, in-app) | Marketing |
| Monitor dashboards | Eng + PM |
| War room / rapid response channel | All |
Phase 5: Post-Launch (T+1 to T+2 weeks)
| Activity | Skill | Owner |
|---|---|---|
| Monitor key metrics | skills/analytics/metrics-dashboard-design/SKILL.md |
PM |
| Collect user feedback | skills/discovery/survey-design/SKILL.md |
PM |
| Send stakeholder update | skills/execution/stakeholder-update/SKILL.md |
PM |
| Run launch retro | skills/execution/retrospective-facilitator/SKILL.md |
PM |
| Plan iteration | skills/planning/now-next-later-roadmap/SKILL.md |
PM |
References
Skills Orchestrated
All skills in Domain 6 (Launch & GTM) plus supporting skills from other domains.
Skill type: Workflow Domain: Launch & GTM