Purpose
Evaluate product-market fit using Sean Ellis' approach — measuring the "very disappointed" threshold and emotional attachment to quantify PMF strength and identify what makes your product a must-have.
Application
PMF Survey Template
# Product-Market Fit Survey
## Core Questions
### Q1: The Sean Ellis Test
"How would you feel if you could no longer use [Product Name]?"
- Very disappointed
- Somewhat disappointed
- Not disappointed
- I no longer use [Product Name]
### Q2: Must-Have Drill-Down
"What is the primary benefit you receive from [Product Name]?"
[Open text]
### Q3: Who Benefits Most
"What type of person do you think would benefit most from [Product Name]?"
[Open text]
### Q4: Improvement
"How can we improve [Product Name] for you?"
[Open text]
### Q5: Alternative
"What would you use as an alternative if [Product Name] were no longer available?"
[Open text]
Analysis Template
# PMF Assessment: [Product Name]
**Survey Date:** [Date]
**Responses:** [N]
## Sean Ellis Score
| Response | Count | % |
|----------|-------|---|
| Very disappointed | [#] | [%] ← **THIS IS YOUR PMF SCORE** |
| Somewhat disappointed | [#] | [%] |
| Not disappointed | [#] | [%] |
**Benchmark:** ≥40% "Very disappointed" = strong PMF
## PMF Health: [🟢 Strong (>40%) | 🟡 Getting there (25-40%) | 🔴 Not yet (<25%)]
## Key Insights
### Who loves us most?
[Segment analysis of "Very disappointed" respondents]
### Core value (from Q2)
[Top themes from must-have benefit answers]
### Must-have persona (from Q3)
[Who do they say benefits most? This is your ICP.]
### Alternatives (from Q5)
[What they'd switch to — this is your competition]
## Recommendations
1. **Double down on:** [What the "very disappointed" segment values most]
2. **ICP focus:** [Target the segment with highest PMF score]
3. **Improve:** [Themes from improvement feedback]
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Sample | <20 responses | 20-50 responses | >50 from active users |
| Segmentation | Overall score only | By plan/tier | By behavior segment |
| Analysis | Score only | Score + themes | Score + segments + actions |
References
Related Skills
skills/growth/retention-deep-dive/SKILL.md— PMF drives retentionskills/growth/pol-probe-advisor/SKILL.md— Interactive assessmentskills/discovery/survey-design/SKILL.md— Survey methodology
External Frameworks
- Sean Ellis, Hacking Growth (2017)
- Rahul Vohra (Superhuman), PMF Engine
Skill type: Component Domain: Growth & Optimization