Purpose
Guide PMs through running and interpreting a PMF survey — from distribution strategy to segmented analysis and action planning based on the Sean Ellis "very disappointed" score.
Application
Turn 1: Survey Setup
Agent asks: "Have you run the survey yet, or are you planning to?"
If planning → Guide setup (sample, distribution, timing) If results ready → Skip to analysis
Turn 2: Results Input
Agent asks: "What were your results?"
- Sample size
- "Very disappointed" %
- "Somewhat disappointed" %
- "Not disappointed" %
- Open-text themes
Turn 3: Interpretation
## PMF Score: [X%] "Very Disappointed"
### Interpretation
- **≥40%:** 🟢 Strong PMF — Focus on scaling
- **25-40%:** 🟡 Getting there — Focus on improving core experience
- **<25%:** 🔴 Not yet — Focus on discovery, not growth
### Segment Analysis
**Who are the "Very Disappointed" users?**
- [Common traits: role, company size, use case]
- [What they value most (from Q2)]
**Who are the "Not Disappointed" users?**
- [Common traits — these are NOT your ICP]
- [Why they don't care]
Turn 4: Action Plan
## Recommended Actions
### If 🟢 Strong PMF (>40%)
1. Double down on your ICP (the "Very Disappointed" segment)
2. Invest in acquisition channels that reach this segment
3. Build features that deepen value for this segment
### If 🟡 Getting There (25-40%)
1. Interview "Somewhat Disappointed" users — what's missing?
2. Narrow your positioning to the "Very Disappointed" segment
3. Build the features that would make "Somewhat" → "Very"
### If 🔴 Not Yet (<25%)
1. Interview "Very Disappointed" users — understand their use case deeply
2. Pivot positioning to match their needs
3. Do NOT invest in growth — invest in discovery
References
Related Skills
skills/growth/pol-probe/SKILL.md— Survey templateskills/growth/retention-deep-dive/SKILL.md— Retention by PMF segmentskills/strategy/positioning-statement/SKILL.md— Reposition based on PMF
Skill type: Interactive Domain: Growth & Optimization