Purpose
Guide pricing and packaging decisions through adaptive assessment — choosing the right pricing model, setting price points, designing tier structure, and planning validation. Because pricing is the most impactful lever most PMs never touch.
Application
Question 1: Pricing Model
Agent asks: "What type of value does your product deliver?"
- Seat-based — Value scales with team size
- Usage-based — Value scales with consumption
- Outcome-based — Value scales with results achieved
- Feature-gated — Different capabilities at different tiers
- Freemium — Free base + premium upgrades
- Hybrid — Combination of above
Question 2: Value Metric
Agent asks: "What's the most natural unit your customer associates with value?"
(e.g., per user, per transaction, per GB, per report generated)
Question 3: Competitive Landscape
Agent asks: "What do competitors charge?"
| Competitor | Model | Price Range | Differentiation |
|---|---|---|---|
| [Comp 1] | [Model] | [$ range] | [How they differ] |
Question 4: Target Segments
Agent asks: "How many segments/tiers do you need?"
- One tier — Simple, single product
- Good/Better/Best — Classic 3-tier
- Free + Paid — Freemium model
- Custom only — Enterprise pricing
Output: Pricing Recommendation
# Pricing Recommendation: [Product Name]
## Recommended Model: [Model Type]
**Value metric:** [Unit of value]
**Rationale:** [Why this model fits]
## Tier Structure
| | Free | Starter | Pro | Enterprise |
|--|------|---------|-----|-----------|
| **Price** | $0 | $XX/mo | $XX/mo | Custom |
| **Target** | [Who] | [Who] | [Who] | [Who] |
| **[Feature 1]** | ✅ Limited | ✅ | ✅ | ✅ |
| **[Feature 2]** | ❌ | ✅ | ✅ | ✅ |
| **[Feature 3]** | ❌ | ❌ | ✅ | ✅ |
| **[Feature 4]** | ❌ | ❌ | ❌ | ✅ |
## Validation Plan
1. **Van Westendorp survey** — Test price sensitivity with target users
2. **Conjoint analysis** — Test feature/price tradeoffs
3. **A/B test** — Test 2 price points with real conversion data
## Risks
- [Risk 1 + mitigation]
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Model Fit | Copied competitor | Matches product somewhat | Aligned to value delivery |
| Segments | One-size-fits-all | Basic tiers | Segment-matched tiers |
| Validation | Gut feel | Competitor benchmarking | Customer research + testing |
| Packaging | All features everywhere | Some gating | Strategic feature gating |
References
Related Skills
skills/strategy/business-model-canvas/SKILL.md— Revenue model contextskills/strategy/positioning-statement/SKILL.md— Value prop drives pricingskills/analytics/saas-economics-efficiency-metrics/SKILL.md— Unit economics
External Frameworks
- Patrick Campbell (ProfitWell), Pricing methodology
- Van Westendorp Price Sensitivity Meter
Skill type: Interactive Domain: Launch & GTM