Purpose
Identify and categorize stakeholders by influence, interest, and alignment — then design tailored communication to keep the right people informed, engaged, or out of the way.
Application
Stakeholder Grid
HIGH INFLUENCE
│
Manage │ Partner
Closely │ Closely
│
LOW ──────────┼────────── HIGH
INTEREST │ INTEREST
│
Monitor │ Keep
Only │ Informed
│
LOW INFLUENCE
Template
# Stakeholder Map: [Initiative Name]
| Stakeholder | Role | Influence | Interest | Alignment | Strategy |
|------------|------|-----------|----------|-----------|---------|
| [Name] | [Title] | H/M/L | H/M/L | 👍/😐/👎 | [Partner/Inform/Manage/Monitor] |
| [Name] | [Title] | H/M/L | H/M/L | 👍/😐/👎 | [Strategy] |
## Communication Plan
### Partner Closely (High Influence + High Interest)
- **Who:** [Names]
- **Cadence:** [Weekly 1:1 or biweekly sync]
- **Channel:** [Meetings + Slack]
- **What they need:** [Detailed progress, early input on decisions]
### Keep Informed (Low Influence + High Interest)
- **Who:** [Names]
- **Cadence:** [Biweekly email update]
- **What they need:** [Progress updates, outcomes]
### Manage Closely (High Influence + Low Interest)
- **Who:** [Names]
- **Cadence:** [Monthly summary]
- **What they need:** [High-level outcomes, risks only]
### Monitor (Low Influence + Low Interest)
- **Who:** [Names]
- **Cadence:** [Quarterly or as needed]
- **What they need:** [Only if directly impacted]
Quality Rubric
| Dimension | 0 | 1 | 2 |
|---|---|---|---|
| Coverage | PM's direct team only | Cross-functional | Includes external (customers, partners) |
| Categorization | List only | Influence assessed | Influence + interest + alignment |
| Communication | Same for everyone | Some differentiation | Tailored per quadrant |
References
Related Skills
skills/communication/executive-presentation/SKILL.md— Communicate to leadershipskills/communication/negotiation-playbook/SKILL.md— Handle difficult stakeholdersskills/planning/dependency-map/SKILL.md— Dependencies create stakeholders
Skill type: Component Domain: Communication & Stakeholders