Navinspire-ia Backlink Strategy
Links follow value. Plan assets worth linking to, then a realistic outreach list - no link farms, no PBNs.
When to use
- Authority building for a domain or money page
- After competitor gap analysis shows link disparity
- Launch of a linkable asset (study, tool, data)
When not to use
- Requests to buy links, PBNs, or automated spam
- Pure on-page fixes with no outreach need
Opportunity types (by effort)
| Type | Effort | Examples |
|---|---|---|
| Existing relationships | Low | clients, partners, suppliers, associations |
| Directories / profiles | Low | industry directories, chambers, local listings |
| Unlinked mentions | Low | brand mentions via search - ask for the link |
| Guest posts | Medium | niche blogs, industry media |
| Digital PR / data | High | original studies, benchmarks, free tools |
Workflow
- Inventory mentions:
web_search"domain" -site:domainfor existing coverage. - Mine competitor sources (
competitor-seo-analysis/seo-data-providerif available). - Propose 1-2 linkable assets (stat page, calculator, industry report) with owner + timeline.
- Build a target list with a contact angle per row (why they would link).
- Draft outreach with
cold-email-writertone - personalized, short, value-first. - Include internal linking plan for money pages (anchors, mesh between clusters).
- Save
seo/backlink-plan-<date>.md.
Deliverable
## Link strategy - <domain>
### Linkable assets
| Asset | Why it earns links | Owner | ETA |
### Targets
| Target site | Type | Contact angle | Asset to pitch | Priority | Source URL |
### Internal mesh
| From | To | Anchor | Why |
### Outreach templates
...
Rules
- Never propose buying links or automated spam.
- Anchor text diversity: mostly brand/natural, few exact-match.
- Track wins in
seo-monitoring. - Without backlink API data, qualify targets qualitatively and say so.
Anti-patterns
- 200-directory spam lists
- Exact-match anchor schemes
- Promising "DR+20 in 30 days"