Content Generation
Overview
Router + workhorse for content requests. Identify the content type, apply the right specialist method, and run quality control before delivery.
Routing table
| Request | Specialist method |
|---|---|
| SEO article | seo-content-writer |
| Editorial/blog | blog-writer |
| Sales page / ad | copywriting-agent |
| Social posts | social-media-manager |
| Newsletter/email | email-marketing, email-writer |
| Case study | case-study-writer |
| Docs/procedures | technical-writer |
| Formal documents | professional-writer |
| Product descriptions | below |
Product descriptions
Formula: outcome headline → 2-3 benefit bullets (each tied to a feature) → spec table → objection line (guarantee/compat) → CTA. Unique per product - no template stuffing for N products (use exec + data like programmatic-seo when generating in bulk).
Visual stack (when the piece is not only words)
| Livrable | Framework | Do not |
|---|---|---|
| Sales page / landing / site | Super render stack (ui-ux-pro-max): Motion + Lenis + Embla + Lucide + three + R3F + drei. Always a designed 3D layer. @number-flow/react if one KPI ticks. |
CSS-only heroes. GSAP. Particles. Swiper. Three.js wallpaper. |
| 3D product / spatial hero | Same Three.js stack. Postprocessing only on that hero. Still fallback. | Three.js as wallpaper. |
| PPT / pitch / board deck | presentation-designer + pptx-generator. Architecture diagrams via archify. CSS motion tokens only. |
Three.js or Motion on a slide (becomes a screenshot). |
| Architecture / sequence / plan | archify (checked HTML + SVG). |
Raw Mermaid as the deliverable. |
| Packshots / 360 | product-visuals (generate_image / generate_video). |
Fake 3D in PowerPoint. |
| Studio HTML report | Track A UI: official DS + Motion + Three.js, open_preview, not PDF. |
File Preview PDF-first. |
Words still follow the routing table. A landing is copy (copywriting-agent) plus a real page (Motion). A deck is copy plus the PPT engine. Do not mix the two stacks.
Quality control (every piece)
- Voice check against
brand-voice-managercard - Facts pass (
fact-checker) for any claim/number - Language pass (
proofreader) - Channel fit: length, format, register for where it will live
Workflow
- Clarify: type, audience, goal, language, length, deadline, where it will be published.
- Route to the right method; produce a draft.
- Run the four QC checks.
- Deliver + offer derivatives (
content-recycler) when the piece is long-form.
Rules
- Never deliver first-draft quality; QC is part of the job.
- Batch requests get a shared style/terminology check across the whole batch.