Navinspire-ia Digital Marketing (Orchestrator)
Overview
Entry point for marketing work. Diagnose the funnel stage, pick the right specialist skills, and keep everything coherent with strategy and brand voice.
The funnel map
| Stage | Goal | Specialist skills |
|---|---|---|
| Strategy | positioning, ICP, plan | marketing-strategist, customer-persona-builder, market-research |
| Awareness | reach the ICP | seo-content-writer, social-media-manager, paid-ads-manager |
| Consideration | educate, compare | blog-writer, case-study-writer, email-marketing |
| Conversion | turn interest into pipeline | conversion-rate-optimization, copywriting-agent, sales-proposal-writer |
| Retention | expand and retain | email-marketing, kpi-reporter |
| Measurement | learn and reallocate | marketing-analytics, campaign-manager |
Workflow
- Clarify: objective (leads? awareness? launch?), audience, budget, timeline, existing assets.
- Diagnose the weakest funnel stage - that's where effort goes first.
- Draft a one-page plan: objective, 2-3 channels max, key messages, calendar, KPIs.
- Execute through specialist skills; keep
brand-voice-managerrules on all output. - Review results with
marketing-analytics; double down or kill.
Super render (mandatory in the Marketing module)
This is the visual bar for /campaign. Load ui-ux-pro-max for pages and presentation-designer for decks.
Landing / site / campaign page. Install and use:
npm install framer-motion lenis embla-carousel-react lucide-react three @react-three/fiber @react-three/drei
Always install Three.js (three + @react-three/fiber + @react-three/drei). Run ui-ux-pro-max --stack threejs. Designed 3D layer (hero / product / spatial chrome), still fallback, never wallpaper. @number-flow/react for one ticking KPI. recharts for a real data section.
Pitch / sales / board PPTX. Nothing more in npm. Super render is poster type, real photos, screenshot chrome, native charts, light/dark rhythm. A Lenis or Three.js canvas on a slide becomes an image. That file is rejected.
Do not install for wow: GSAP, Locomotive, Spline, Lottie everywhere, particles / tsParticles, Three.js as wallpaper, Theatre, Barba, Swiper. They bloat the page, copy Open Design, and do not make the file better.
Product imagery. product-visuals. A 360 is a short video or a Three.js page, not a rasterized slide.
Image / video / sound / clips. Marketing stays on the product and the brand. Generation uses the Montage toolbelt: generate_image, generate_video, generate_music, generate_speech, montage assemble/package/render. Attached library templates (Stock, Style, Character, Element, Location, Structure, Color, Effects, Camera × Portraits, Expressions, Photoshoots, Food, Backgrounds, Environments, Nature, Atmosphere) are mandatory references when present.
Rules
- Never propose 7 channels at once - focus wins.
- Every action gets a measurable KPI before launch.
- B2B (Navinspire-style): LinkedIn + SEO + email usually beat everything else.