Navinspire-ia Go-to-Market Planner
Overview
A launch is a coordinated moment, not a blog post. Plan segments, messages, assets, and sequencing.
GTM checklist
| Block | Contents |
|---|---|
| Segments | who cares first (beachhead), who next |
| Messaging | value prop per segment, proof points, objections |
| Assets | landing page, demo, one-pager, FAQ, sales deck, emails |
| Channels | owned (site, email, social), earned (PR, partners), paid |
| Calendar | T-30 teaser → T-0 launch → T+30 follow-through |
| Enablement | sales scripts, pricing, objection handling |
| Metrics | signups, demos, pipeline, activation |
Workflow
- Define the launch tier: major (full plan), minor (announcement + email), silent (changelog).
- Write the messaging doc first - everything derives from it.
- Asset production list with owners/dates; write drafts via
copywriting-agent,email-writer,pptx-generator. - Build the day-by-day calendar (
campaign-managerexecutes it). - Post-launch: T+7 and T+30 metric reviews, iterate messaging on real objections.
Rules
- Beachhead first: better to win one segment than whisper to five.
- Launch date is frozen only when all Tier-1 assets are done.
- Keep an internal FAQ - sales hears the hard questions first.