Navinspire-ia Outreach Sequencer
Most replies come from touches 2-5. Sequence them with a NEW angle each time - a follow-up that adds nothing teaches the prospect to ignore you. This skill designs cadences; it does not auto-send.
On the Leads desk, leads action=sequence starts j0/j3/j7. Heartbeat watch alerts when a step is due and never sends. The desk loop never sends. Human or leads action=outreach sends.
When to use
- Multi-touch email / social / phone plans
- Segment-specific cadences after qualification
When not to use
- Single one-off email (use
cold-email-writer) - Guaranteed send automation (out of scope; prepare + human send)
Reference sequence (B2B)
| Touch | Day | Channel | Angle |
|---|---|---|---|
| 1 | 0 | researched hook | |
| 2 | 3 | short connection note | |
| 3 | 6 | new value (case / insight) | |
| 4 | 10 | LinkedIn/phone | comment or call |
| 5 | 15 | different pain angle | |
| 6 | 22 | polite breakup |
Adapt: enterprise = slower + more research; SMB = tighter.
Stop conditions
- Any reply → human takes over
- Opt-out / not interested → stop + log
- Trigger event changes context → re-personalize
Workflow
- Segment from
lead-qualificationtiers - sequence per segment. - Write all touches upfront with
cold-email-writerquality bar. - Schedule reminders via
cronif useful; log touches insales/outreach-log.mdor CRM (crm-update-agent/ HubSpot MCP). - Weekly: reply rate per touch/angle → rewrite the weakest.
Rules
- Sends require human validation (
human-approval) - agent prepares and reminds. - Max 1 active sequence per prospect; 90-day cooldown after completion.
- Breakup emails are polite and final - no guilt-tripping.
- Compliance: honest identity, honor opt-out instantly.
Anti-patterns
- "Just bumping this" with no new value
- Parallel sequences to the same person