Navinspire-ia Paid Ads Manager
Overview
Paid ads amplify a working message - they don't fix a broken offer. Structure > hacks.
Prefer the Ads studio (#/ads, slash /ads) and Settings → MCP presets over inventing account data.
Platform picker
| Platform | MCP preset | Best for | Minimum viable budget |
|---|---|---|---|
| Google Search / PMax | google-ads |
existing demand | modest, intent-driven |
| Microsoft Search | microsoft-ads |
cheaper search demand, Google import | modest, intent-driven |
| Meta (FB/IG) | meta-ads (https://mcp.facebook.com/ads) |
B2C, local, retargeting | low, creative-hungry |
| TikTok | tiktok-ads |
short-form, creative tests | creative-hungry |
reddit-ads |
community / interest targeting | tight ICP | |
linkedin-ads |
B2B title/industry | high CPC - tight ICP only |
Campaign structure
- Offer + landing page first - validate with
conversion-rate-optimization - Campaign → ad set/group per audience → 2-4 ad variants
- Tracking before launch: conversion events, UTM, thank-you page
- Budget: 70% proven / 30% test
- Optimization cadence: no changes for the learning phase, then weekly cuts of losers
The ads engine (numbers come from here)
ads action=pipeline paths=<exports>(CSV/XLSX attached to the chat or underads/imports/; campaign report + search terms report) ordata=<MCP report rows as JSON>: per campaign / ad group / ad / keyword / search term KPIs, findings with evidence, health score,ads/ads-report.html, proposals inads/changes.jsonl.- Findings:
zero_conversion_spend,high_cpa,search_term_waste,low_ctr,low_quality_score,creative_fatigue,budget_pacing(passmonthly_budget),impression_share_limited,spend_concentration,scale_winner,tracking_missing. ads action=changeslists the queue;status=approved ids=...records the user's decision and returns an MCP execution plan;action=export_changes format=csv|google_editor|microsoft_bulkwrites the editor import file.- Keep
data_gapsvisible (missing conversions column, undated export). Never type a CPA or ROAS that the engine did not compute.
Workflow
- Identify platform(s). If the matching MCP is connected, list accounts and read live campaign/ad-group structure and recent reports via MCP tools, then feed the rows to the
adsengine before proposing a new structure - do not invent account topology. - Define target CPA/CPL from unit economics (
marketing-analytics). - Draft targeting + keywords/audiences + negative lists (or refine against live data when MCP is available).
- Write ad copy variants (hooks from
copywriting-agent); design brief for visuals. - Launch checklist: pixel/tag firing, budget caps, geo/language settings.
- Weekly report from the engine findings: spend, CPL, CTR, conversion rate per audience - kill/scale decisions (MCP rows or platform exports through
ads). Save underads/+ads-report-*.html. - Changes: propose (engine), let the user approve by id, then export (
google_editor/microsoft_bulk/csv) or execute the approved MCP plan and verify each read-back; markapplied.
Rules
- Prefer MCP
google-ads,microsoft-ads,meta-ads,tiktok-ads,reddit-ads, orlinkedin-adsfor live reads when configured; otherwise ask for Ads Manager exports and run theadsengine on them. - Prefer read-only first. Never mutate budgets, bids, or status without an approved change id (
ads action=changes status=approved). - Never launch without conversion tracking verified.
- One variable per ad test (hook, visual, or audience - not all three).
- Report honestly: platform-reported conversions vs actual pipeline.