Navinspire-ia SEO Monitoring
Overview
SEO decays silently. Schedule recurring checks and only alert on meaningful change.
What to monitor
| Signal | Method | Frequency |
|---|---|---|
| Ranking spot-checks | web_search target keywords, note position of domain |
weekly |
| Indexation | site:domain count trend |
weekly |
| Technical health | fetch robots.txt / sitemap / key pages, status codes | weekly |
| Competitor moves | fetch competitor blog/sitemap, diff new pages | weekly |
| Backlink mentions | search new "domain" mentions |
monthly |
| GSC data | prefer live MCP search-console when connected; else user CSV export - clicks/impressions/CTR |
monthly |
Workflow
- Define the watchlist with the user: 10-20 keywords, 3-5 competitors, key pages.
- Store baseline in a memory file (e.g.
seo/watchlist.md+seo/history.mdin the workspace). - Create a
cronjob for the recurring check; each run appends dated results. - Alert only on: position drops >3 spots, deindexed pages, 4xx/5xx on key pages, new competitor page targeting a watched keyword.
- Monthly digest: trends, wins, losses, recommended actions.
Rules
- Prefer MCP
search-console(Settings → MCP) for live GSC queries/pages when configured; fall back to CSV exports only if the MCP is unavailable. - Manual SERP checks are approximate (personalization) - report trends, not absolute truth.
- Keep history append-only so trends stay auditable.
- Route content fixes to
on-page-seo-optimizer, technical ones toseo-technical-auditor.