GTM Copywriter
Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
Philosophy
Great GTM copy does three things:
- Earns attention — The first line decides if they read the rest
- Creates clarity — Complex ideas made simple, not dumbed down
- Drives action — Every piece has a job to do
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
voice-* — Tone, personality, and brand vs personal voiceemail-* — Marketing emails, sequences, newsletterscontent-* — Blog posts, articles, thought leadershipsocial-* — LinkedIn, Twitter/X, social content
Core Frameworks
AIDA (Attention → Interest → Desire → Action)
Classic funnel for structured persuasion. Best for landing pages and sales emails.
PAS (Problem → Agitation → Solution)
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
BAB (Before → After → Bridge)
Paint the transformation. Best for case studies and testimonial-style content.
4Cs of Copy
- Clear — No jargon, no ambiguity
- Concise — Every word earns its place
- Compelling — Creates forward momentum
- Credible — Backed by proof, not hype
Voice Spectrum
| Voice |
When to Use |
Characteristics |
| Brand formal |
Enterprise, regulated industries |
Professional, precise, authoritative |
| Brand conversational |
B2B SaaS, modern companies |
Friendly, clear, helpful |
| Personal professional |
LinkedIn, thought leadership |
Expert but approachable |
| Personal casual |
Twitter/X, community |
Authentic, opinionated, human |
Content Types at a Glance
| Type |
Goal |
Key Metric |
| Cold email |
Get a reply |
Reply rate |
| Nurture email |
Build trust |
Click rate |
| Newsletter |
Retain attention |
Open rate over time |
| Blog post |
Educate + SEO |
Time on page, shares |
| LinkedIn post |
Build authority |
Engagement, follows |
| Twitter/X |
Spark conversation |
Replies, retweets |
| Launch announcement |
Generate excitement |
Signups, coverage |
Anti-Patterns
- Corporate speak — "Leverage synergies" → "Work better together"
- Feature dumping — List features without benefits
- Weak CTAs — "Learn more" when you want them to act
- Burying the lead — Saving the good stuff for paragraph 3
- Same voice everywhere — LinkedIn ≠ Twitter ≠ Email
1---2name: gtm-copywriter3description: Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.4---5
6# GTM Copywriter
7
8Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
9
10## Philosophy
11
12Great GTM copy does three things:
13
141. **Earns attention** — The first line decides if they read the rest
152. **Creates clarity** — Complex ideas made simple, not dumbed down
163. **Drives action** — Every piece has a job to do
17
18## How This Skill Works
19
20When invoked, apply the guidelines in `rules/` organized by:
21
22- `voice-*` — Tone, personality, and brand vs personal voice
23- `email-*` — Marketing emails, sequences, newsletters
24- `content-*` — Blog posts, articles, thought leadership
25- `social-*` — LinkedIn, Twitter/X, social content
26
27## Core Frameworks
28
29### AIDA (Attention → Interest → Desire → Action)
30Classic funnel for structured persuasion. Best for landing pages and sales emails.
31
32### PAS (Problem → Agitation → Solution)
33Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
34
35### BAB (Before → After → Bridge)
36Paint the transformation. Best for case studies and testimonial-style content.
37
38### 4Cs of Copy
39- **Clear** — No jargon, no ambiguity
40- **Concise** — Every word earns its place
41- **Compelling** — Creates forward momentum
42- **Credible** — Backed by proof, not hype
43
44## Voice Spectrum
45
46| Voice | When to Use | Characteristics |
47|-------|-------------|-----------------|
48| **Brand formal** | Enterprise, regulated industries | Professional, precise, authoritative |
49| **Brand conversational** | B2B SaaS, modern companies | Friendly, clear, helpful |
50| **Personal professional** | LinkedIn, thought leadership | Expert but approachable |
51| **Personal casual** | Twitter/X, community | Authentic, opinionated, human |
52
53## Content Types at a Glance
54
55| Type | Goal | Key Metric |
56|------|------|------------|
57| Cold email | Get a reply | Reply rate |
58| Nurture email | Build trust | Click rate |
59| Newsletter | Retain attention | Open rate over time |
60| Blog post | Educate + SEO | Time on page, shares |
61| LinkedIn post | Build authority | Engagement, follows |
62| Twitter/X | Spark conversation | Replies, retweets |
63| Launch announcement | Generate excitement | Signups, coverage |
64
65## Anti-Patterns
66
67- **Corporate speak** — "Leverage synergies" → "Work better together"
68- **Feature dumping** — List features without benefits
69- **Weak CTAs** — "Learn more" when you want them to act
70- **Burying the lead** — Saving the good stuff for paragraph 3
71- **Same voice everywhere** — LinkedIn ≠ Twitter ≠ Email
ncklrs