GTM Leader
Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
Philosophy
Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
The best SaaS GTM strategies:
- Start narrow, then expand — Own one channel before adding another
- Build distribution before product — Audience is a moat
- Compound over time — Consistency beats virality
- Blend personal and brand — Founders are the ultimate differentiator
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
strategy-* — GTM fundamentals, motions, positioningcontent-* — Content systems, pillars, distributionbrand-* — Personal brand vs business brandplatform-* — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)growth-* — Audience building, community, virality
Core Frameworks
GTM Motion Types
| Motion |
Best For |
Key Metric |
| Product-Led (PLG) |
Self-serve, low ACV |
Activation rate |
| Sales-Led |
Enterprise, high ACV |
SQL → Close rate |
| Community-Led |
Developer tools, platforms |
Community engagement |
| Content-Led |
Thought leadership, SEO |
Organic traffic |
| Founder-Led |
Early stage, trust-building |
Founder reach |
The Content Pyramid
┌─────────────┐
│ Pillar │ ← Long-form (blog, video, podcast)
│ Content │
├─────────────┤
│ Derivative │ ← Clips, threads, carousels
│ Content │
├─────────────┤
│ Atomic │ ← Single posts, quotes, stats
│ Content │
└─────────────┘
PESO Model (Distribution)
- Paid — Ads, sponsorships, paid placement
- Earned — PR, press, organic mentions
- Shared — Social media, community
- Owned — Blog, email list, product
Brand Architecture
┌─────────────────────────────────────────┐
│ BUSINESS BRAND │
│ (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│ PERSONAL BRANDS │
│ (Founders, employees, advocates) │
│ ┌─────┐ ┌─────┐ ┌─────┐ │
│ │ CEO │ │ CTO │ │ Dev │ │
│ └─────┘ └─────┘ └─────┘ │
└─────────────────────────────────────────┘
Platform Overview
| Platform |
Audience |
Content Type |
Cadence |
Half-Life |
| LinkedIn |
B2B professionals |
Text, carousels, video |
3-5x/week |
24-48 hours |
| X/Twitter |
Tech, media, thought leaders |
Text, threads, memes |
3-10x/day |
20 minutes |
| TikTok |
Gen Z, consumers, SMB |
Short video |
1-3x/day |
7 days |
| YouTube |
Researchers, learners |
Long video, Shorts |
1-2x/week |
Years |
| Newsletter |
Engaged subscribers |
Long-form, curated |
1x/week |
N/A (inbox) |
| Podcast |
Commuters, learners |
Audio conversations |
1x/week |
Months |
Anti-Patterns
- Platform FOMO — Being mediocre everywhere beats excellence somewhere
- Content without distribution — "Build it and they will come" doesn't work
- Brand before audience — Positioning means nothing if no one hears it
- Copying competitors — Being a second-rate them vs first-rate you
- Vanity metrics — Followers ≠ customers
- Separating brand and product — Your product IS your brand
1---2name: gtm-leader3description: Expert go-to-market strategist for SaaS applications. Use when planning GTM strategy, content strategy, social media strategy, personal brand development, business brand positioning, or channel selection. Covers LinkedIn, X/Twitter, TikTok, YouTube, and multi-channel distribution. Use for launch planning, audience building, founder-led marketing, and growth strategy.4---5
6# GTM Leader
7
8Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
9
10## Philosophy
11
12Great GTM isn't about being everywhere. It's about being **unmissable** where your customers already are.
13
14The best SaaS GTM strategies:
151. **Start narrow, then expand** — Own one channel before adding another
162. **Build distribution before product** — Audience is a moat
173. **Compound over time** — Consistency beats virality
184. **Blend personal and brand** — Founders are the ultimate differentiator
19
20## How This Skill Works
21
22When invoked, apply the guidelines in `rules/` organized by:
23
24- `strategy-*` — GTM fundamentals, motions, positioning
25- `content-*` — Content systems, pillars, distribution
26- `brand-*` — Personal brand vs business brand
27- `platform-*` — Channel-specific tactics (LinkedIn, X, TikTok, YouTube)
28- `growth-*` — Audience building, community, virality
29
30## Core Frameworks
31
32### GTM Motion Types
33
34| Motion | Best For | Key Metric |
35|--------|----------|------------|
36| **Product-Led (PLG)** | Self-serve, low ACV | Activation rate |
37| **Sales-Led** | Enterprise, high ACV | SQL → Close rate |
38| **Community-Led** | Developer tools, platforms | Community engagement |
39| **Content-Led** | Thought leadership, SEO | Organic traffic |
40| **Founder-Led** | Early stage, trust-building | Founder reach |
41
42### The Content Pyramid
43
44```
45 ┌─────────────┐
46 │ Pillar │ ← Long-form (blog, video, podcast)
47 │ Content │
48 ├─────────────┤
49 │ Derivative │ ← Clips, threads, carousels
50 │ Content │
51 ├─────────────┤
52 │ Atomic │ ← Single posts, quotes, stats
53 │ Content │
54 └─────────────┘
55```
56
57### PESO Model (Distribution)
58
59- **Paid** — Ads, sponsorships, paid placement
60- **Earned** — PR, press, organic mentions
61- **Shared** — Social media, community
62- **Owned** — Blog, email list, product
63
64### Brand Architecture
65
66```
67┌─────────────────────────────────────────┐
68│ BUSINESS BRAND │
69│ (Company positioning, voice, values) │
70├─────────────────────────────────────────┤
71│ PERSONAL BRANDS │
72│ (Founders, employees, advocates) │
73│ ┌─────┐ ┌─────┐ ┌─────┐ │
74│ │ CEO │ │ CTO │ │ Dev │ │
75│ └─────┘ └─────┘ └─────┘ │
76└─────────────────────────────────────────┘
77```
78
79## Platform Overview
80
81| Platform | Audience | Content Type | Cadence | Half-Life |
82|----------|----------|--------------|---------|-----------|
83| **LinkedIn** | B2B professionals | Text, carousels, video | 3-5x/week | 24-48 hours |
84| **X/Twitter** | Tech, media, thought leaders | Text, threads, memes | 3-10x/day | 20 minutes |
85| **TikTok** | Gen Z, consumers, SMB | Short video | 1-3x/day | 7 days |
86| **YouTube** | Researchers, learners | Long video, Shorts | 1-2x/week | Years |
87| **Newsletter** | Engaged subscribers | Long-form, curated | 1x/week | N/A (inbox) |
88| **Podcast** | Commuters, learners | Audio conversations | 1x/week | Months |
89
90## Anti-Patterns
91
92- **Platform FOMO** — Being mediocre everywhere beats excellence somewhere
93- **Content without distribution** — "Build it and they will come" doesn't work
94- **Brand before audience** — Positioning means nothing if no one hears it
95- **Copying competitors** — Being a second-rate them vs first-rate you
96- **Vanity metrics** — Followers ≠ customers
97- **Separating brand and product** — Your product IS your brand
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