Pm Strategy Workflow

PM Strategy Workflow

Full product strategy process — 7 steps from competitive insight to stakeholder alignment.

When to Use / When Not to Use

Workflow Overview

[1] Market & Competition
        ↓
[2] Product Definition
        ↓
[3] Feature Prioritization
        ↓
[4] Pricing & Monetization
        ↓
[5] Go-to-Market Planning
        ↓
[6] Roadmap Communication
        ↓
[7] Stakeholder Management

Steps

Step 1 — Competitive Analysis

Skill: competitive-analysis Output: Competitor profiles, positioning gap, "only we" statement Skip if: You have a recent (< 3 month) competitive landscape document

"Step 1 시작할게요" 또는 "competitive analysis 바로 해줘"

Step 2 — PRD Development

Skill: prd-development Input: Step 1 positioning gap + product idea Output: Full PRD with problem statement, user stories, success metrics Skip if: PRD already exists

"Step 2 시작" 또는 "PRD 작성해줘"

Step 3 — Feature Prioritization

Skill: feature-prioritization Input: PRD feature list Output: RICE-scored backlog, MoSCoW breakdown, next-cycle scope Skip if: Backlog is small (< 5 items) or priorities are already set

"Step 3 시작" 또는 "feature prioritization 해줘"

Step 4 — Pricing & Monetization Strategy

Skill: pricing-monetization-strategy Input: Target segment from PRD + competitive pricing from Step 1 Output: Pricing model recommendation, tier structure, WTP validation plan Skip if: Pricing is already decided or product is internal

"Step 4 시작" 또는 "pricing strategy 잡아줘"

Step 5 — Go-to-Market Planning

Skill: go-to-market-planning Input: PRD + prioritized features + pricing model Output: GTM brief, launch sequence, messaging framework, channel plan Skip if: Already have a GTM brief

"Step 5 시작" 또는 "GTM 계획 세워줘"

Step 6 — Roadmap Communication

Skill: roadmap-communication Input: Prioritized backlog + GTM timeline Output: Audience-appropriate roadmap (exec / team / external), narrative framing Skip if: Roadmap already communicated, just need updates

"Step 6 시작" 또는 "roadmap 정리해줘"

Step 7 — Stakeholder Management

Skill: stakeholder-management Input: Roadmap + known objections Output: Stakeholder map, influence strategy, communication plan Skip if: Small team with direct access to all decision-makers

"Step 7 시작" 또는 "stakeholder plan 짜줘"

State Tracking

Tell me which step you're on and I'll pick up from there:

• "Step 3부터 시작" → feature prioritization으로 바로 진입
• Skip 조건에 해당하면 자동으로 다음 단계로 안내

What Claude Does / What You Do

Related Skills

• Individual skills: competitive-analysis, prd-development, feature-prioritization
• Adjacent: think:deep-thinking-workflow (for problem framing before Step 1)
• After: develop:dev-quality-workflow (when handing off to engineering)