newmindsgroup Brand Brain
Use this skill as the central brand and messaging router before major website-copy, offer, or campaign work.
Read First
/Users/newmindsgroup/.codex/knowledge/storybrand/index.md/Users/newmindsgroup/.codex/knowledge/brand-core/positioning-template.md/Users/newmindsgroup/.codex/knowledge/brand-core/icp-template.md/Users/newmindsgroup/.codex/knowledge/brand-core/offer-cta-hierarchy.md/Users/newmindsgroup/.codex/knowledge/brand-core/proof-objection-template.md/Users/newmindsgroup/.codex/knowledge/brand-core/brand-voice-rules.md/Users/newmindsgroup/.codex/knowledge/brand-core/brand-context-packet-template.md
If the work is for a homepage, landing page, services page, or sales page, also read the relevant sections from the user's StoryBrand books via the paths indexed in storybrand/index.md.
Purpose
- build a concise brand context packet
- choose voice, claims, proof, and CTA hierarchy
- give downstream writing or strategy skills a reusable foundation
Workflow
- Identify the audience, offer, problem, desired outcome, and primary action.
- Ground website-page messaging in StoryBrand first when applicable.
- Fill the highest-signal brand-core templates needed for the task.
- Produce a short downstream packet instead of a full rewrite unless the user asked for copy directly.
Outputs
- positioning summary
- ICP snapshot
- proof and objection map
- CTA hierarchy
- brand context packet
Guardrails
- prefer concise packets over long essays
- do not invent proof
- keep the customer more visible than the brand